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Journalistikk er studiet av å samle, vurdere, produsere og presentere nyheter og informasjon til offentligheten.

Markedsposisjonering verktøy er en teknikk som brukes av markedsførere for å skape en identitet i kundens sinn for et be...

En rolle er en posisjon eller funksjon som en person inntar i en spesifikk situasjon, prosess eller kontekst.

"ABC-Analyse (Strategic Method of Inventory Management)" refers to a strategic approach in inventory management that cat...

A method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.

A method of comparing two versions of a webpage or app against each other to determine which one performs better in term...

A strategic marketing approach that targets specific business accounts rather than a broad audience, focusing on persona...

A professional responsible for managing client accounts, ensuring client satisfaction, and driving sales for a company.

Text created for advertising or promotional purposes, specifically crafted to persuade or inform potential customers.

A type of content or design created for advertising purposes to promote a product, service, or brand.

The process of evaluating various advertising creatives to identify which one performs best in terms of audience engagem...

A digital marketplace that enables advertisers and publishers to buy and sell advertising space through real-time auctio...

An ad format refers to the distinct design, structure, and layout employed for creating advertisements. This can include...

Ad monitoring software is a tool that helps businesses and marketers track, analyze, and optimize their advertising camp...

The strategic process of selecting the most suitable locations and contexts within various media outlets to display adve...

A computer system or software that stores, manages, and delivers online advertisements to websites or applications, trac...

The amount of money allocated or spent on advertising.

The practice of delivering targeted advertisements to specific audiences based on various criteria, including demographi...

Software specifically designed to deliver advertisements to targeted audiences based on various criteria, enhancing the ...

A marketing approach that focuses on delivering advertisements to specific audiences based on various criteria, includin...

The process of testing different versions of advertisements to determine which one performs better in terms of engagemen...

Software designed to evaluate the effectiveness of advertisements prior to their widespread release.

The process of collecting and analyzing data on user interactions with advertisements to evaluate the effectiveness of a...

Software that enables advertisers to monitor and analyze the performance and effectiveness of their advertising campaign...

Tools used to monitor and analyze the performance of advertisements across various platforms.

The proportion or percentage at which a new product, technology, idea, or practice is accepted and used by a population ...

Technology and software used to deliver, target, and analyze digital advertising campaigns.

The profession or activity of creating and disseminating advertisements for commercial products or services.

A marketing strategy in which a business compensates external partners (affiliates) for generating traffic or sales thro...

A marketing arrangement in which an online retailer pays a commission to an external website for traffic or sales genera...

Relating to services or support provided to customers after they have purchased a product, including maintenance, repair...

The process of making something active or operative; the action of initiating or starting a function or mechanism.

A significant change or update in the underlying algorithm of a software system or platform, often resulting in altered ...

A process or set of rules to be followed in calculations or other problem-solving operations, typically executed by a co...

The comprehension and ability to understand, analyze, and apply algorithms in problem-solving and computational contexts...

The process of improving the quality and relevance of alternative text (alt text) descriptions for images on websites to...

Text that describes the content of an image, typically used in HTML for accessibility purposes.

Analog markedsføring refers to a strategic marketing approach that leverages traditional, non-digital methods to adverti...

The systematic computational analysis of data or statistics.

The practice of using data analysis and metrics to guide and optimize marketing strategies and campaigns.

A bidding strategy; a planned approach or method used by companies or individuals to prepare and submit bids or tenders ...

A public notice or announcement, typically regarding a job, event, or service.

The practice of blocking or preventing advertisements from being displayed on websites or applications.

A budget specifically allocated for advertising or promotional announcements.

A message conveyed through an advertisement.

The measure of how effectively an advertisement achieves its intended impact, such as attracting attention, generating i...

The process of recognizing advertisements through various technologies.

A group or organization engaged in advertising or announcements.

A click on an advertisement that directs the user to a webpage or provides further information about a product or servic...

Advertising media; channels or platforms utilized for promoting products or services.

advertising network

The act or process of placing advertisements in specific locations or media channels to reach a target audience effectiv...

The outcome or performance metrics resulting from an advertising campaign, typically measuring effectiveness such as rea...

the act of announcing or advertising; the process of promoting products or services to the public

A marketing model that outlines the stages a potential customer goes through from awareness to conversion, commonly util...

A specific goal or objective related to advertising and promotion.

Text used in advertisements to announce or promote products, services, or events, typically within a commercial context.

The quality of being unannounced or not previously communicated.

a person or entity that advertises, typically in a media context.

A key subscription business metric representing the total revenue a company expects to receive from its customers on an ...

The process or technique of identifying unusual patterns or data points in a dataset that do not conform to expected beh...

The total cost that a business incurs in acquiring a new customer. This includes expenses related to marketing, sales, a...

A comprehensive strategy or plan focused on procurement and acquisition processes to enhance efficiency and cost-effecti...

The monetary value or cost assigned to an asset at the time of its acquisition, which represents its initial economic wo...

Responsible innovation refers to the process of developing new technologies, products, or methods in a manner that antic...

Communication that emphasizes responsibility, accountability, and ethical considerations within an organization or betwe...

A set of protocols and tools for building software applications that enable different systems to communicate with each o...

A person responsible for the visual style and imagery in magazines, newspapers, product packaging, as well as in film an...

A diagram or visual representation used to organize and display associations between concepts, ideas, or words, often em...

The length of time a person can concentrate on a task without becoming distracted.

Attribusjon er en metode som brukes for å fordele og måle verdien av ulike aktiviteter eller kanaler som bidrar til et f...

A model or framework used to determine how credit or value is assigned to various contributors or factors in a process, ...

Attribution Problems

A statistical method used to assess the impact of various marketing channels on sales or conversions.

Attribution modeling software encompasses tools and applications designed to analyze and allocate credit to various mark...

A framework for assigning credit for conversions to various touchpoints throughout a customer's journey.

Attribution reporting software refers to tools that analyze and report on the sources of traffic or conversions for a bu...

Software designed to track and analyze the performance of marketing campaigns, attributing conversions and sales to spec...

Tools used to identify and measure the sources of traffic or conversions in digital marketing, enabling businesses to un...

Attribution tracking is the systematic approach to determining which marketing channels and customer interactions play a...

The gradual reduction in the size or engagement level of an audience over time, often observed in media, entertainment, ...

The increase in the number of people who regularly consume or engage with a particular media, content, or platform over ...

The extent to which two or more audiences share the same members or viewers, often used in media and marketing to analyz...

The process of dividing a broad audience or market into smaller, more defined groups based on shared characteristics, be...

The process or system of automatically broadcasting or transmitting information, signals, or messages without manual int...

The average amount of time users spend actively interacting with a digital platform, application, or content during a si...

The average measure of how far users scroll down a webpage, expressed as a percentage of the total page length.

The average amount of time that users spend viewing a single webpage during a session.

A term used in programming and mathematics to denote the absence of a value or an unknown state.

A financial analysis method used to evaluate the profitability or return on investment of a project, asset, or business ...

A systematic process of identifying, examining, and interpreting deviations or variances from expected standards, norms,...

Content specifically created for business-to-business (B2B) marketing and communication, aimed at engaging, informing, a...

A hyperlink from one website to another, typically used to improve search engine ranking or website traffic.

A term used in Norwegian for a type of advertisement or announcement, typically displayed on a banner.

A state of being blind to the opinions or viewpoints of others; a refusal to consider alternative perspectives, often le...

A marketing technique that uses data collected about an individual's online behavior to deliver personalized advertiseme...

the process of comparing one’s business processes and performance metrics to industry bests or best practices from other...

Standards or points of reference against which things may be compared or assessed, often used to measure performance or ...

A method or technique that has consistently shown results superior to those achieved by other means.

A payment solution; a method or system designed to facilitate financial transactions between parties, often involving el...

Paid search engine advertising where advertisers pay for their ads to appear prominently in search results.

A website or web page that contains written content, typically in an informal style, and is regularly updated.

A software application that automates tasks over the internet.

The percentage of visitors to a website who navigate away after viewing only one page, indicating a single-page session ...

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or ser...

A cooperative partnership between two or more brands to create a joint product, campaign, or marketing effort, leveragin...

The value added to a product or service by having a well-known brand name, which can influence consumer behavior and loy...

The visible elements of a brand, including color, design, and logo, that differentiate it in the minds of consumers.

Brand messaging encompasses the communication strategies and messages that a brand delivers to its audience, reflecting ...

Brand messaging software encompasses tools and applications that enable businesses to create, manage, and analyze their ...

A detailed plan that specifies how a brand conveys its values, mission, and unique selling propositions to its target au...

A structured format used to define the key messages and branding elements for a company or product, ensuring consistency...

The collective impression and interpretation that consumers form about a brand based on their experiences, beliefs, and ...

The strategic process of establishing a brand's identity in the minds of consumers, differentiating it from competitors,...

Software designed to analyze, manage, and optimize a brand's market positioning, enhancing visibility and appeal to targ...

A strategic approach used by a company to create a distinct image and identity for its products or services in the minds...

The percentage of consumers who can remember a brand when prompted by a product category or advertisement, indicating th...

A brandboard is a visual reference tool used in branding and design that consolidates key elements such as logos, color ...

A person or entity responsible for protecting and maintaining the integrity, reputation, and consistent presentation of ...

The intense heat generated by a brand or a heated object, often used metaphorically to describe the pressure or intensit...

The process of creating a distinctive name and image for a product in the minds of consumers, primarily through cohesive...

An increase in consumer perception, awareness, or favorability of a brand, typically measured after a marketing campaign...

The fundamental reason for a brand's existence beyond making profit, encompassing its core values, mission, and the posi...

An update or revitalization of a company's brand identity, including visual elements, messaging, and overall perception,...

The distinctive tone, style, and personality expressed in a brand's communication, reflecting its values and identity.

A user interface (UI) is the means by which a user interacts with a computer, software, or application.

The sequence of interactions and experiences a user has with a product, service, or system from initial contact through ...

Brukersignaler er digitale indikasjoner på hvordan brukere engasjerer seg med digitale løsninger, som nettsider og apper...

The process of testing a product or service with real users to gather feedback and improve usability.

the act of giving a budget or allocating funds

A software application designed for budget management and financial planning.

A budget framework; a predefined financial limit set for a specific project, department, or period, within which expendi...

A message or communication conveying information or an idea.

A bidding strategy; a planned approach or method used to determine how to place bids in auctions, tenders, or competitiv...

A type of commerce in which transactions are conducted between businesses, rather than between a business and individual...

A type of commerce in which products or services are sold directly from a business to individual consumers.

Marketing of products or services from one business to another, rather than to consumers.

A marketing strategy in which businesses promote their products or services directly to other businesses.

A marketing strategy focused on selling products or services directly to individual consumers.

Sustainable marketing and corporate social responsibility (CSR) refer to business practices that integrate environmental...

A sustainability report; a document published by organizations to disclose their environmental, social, and governance (...

A sustainability goal; a specific target aimed at promoting sustainable development, often referring to the United Natio...

A sustainability strategy; a comprehensive plan or approach designed to promote sustainable development and responsible ...

The time required to recover customer acquisition costs through recurring revenue from that customer, indicating cash fl...

The use of technology to automate interactions and processes within a call center, enhancing operational efficiency and ...

The process of combining call center operations with other business systems or technologies to enhance efficiency, commu...

A phrase or statement crafted to elicit an immediate response or prompt action from the audience.

Call tracking is the process of utilizing technology to monitor and analyze phone calls made to a business, primarily to...

A system or software that enables businesses to monitor and analyze phone calls, primarily to evaluate marketing effecti...

A type of software that enables businesses to monitor and analyze phone calls, commonly utilized for marketing and custo...

A prompt on a website or advertisement that encourages the audience to take a specific action.

A programming structure or design pattern that organizes and manages callback functions, allowing asynchronous or event-...

A prompt or instruction designed to provoke an immediate response or encourage an action, commonly used in marketing and...

The process of identifying and assigning credit to specific marketing campaigns or channels that contribute to a desired...

A campaign manager is a person responsible for planning, coordinating, and overseeing the operations and strategy of a p...

A small, invisible tracking image embedded in digital advertisements or emails used to monitor user interactions and gat...

A planned approach to creating and using captions, typically for social media posts or visual content, aimed at enhancin...

A rotating platform with seats, often in the form of animals or vehicles, on which people ride for amusement; also refer...

The percentage of online shopping carts that are created but not completed with a purchase.

The effect or influence that a cause has on an outcome, typically analyzed to determine the direct relationship between ...

An acronym for 'Customer Data Platform,' a type of software that collects and unifies customer data from multiple source...

The state in which a communication or distribution channel is fully occupied or overloaded, preventing additional inform...

A software application designed to simulate human conversation through text or voice interactions.

As a noun, 'checkout' refers to the place or process where purchases are paid for in a store; as a verb, it means to pay...

The sequence of steps a customer follows to complete a purchase transaction on an e-commerce platform or point-of-sale s...

The percentage of customers or subscribers who discontinue using a service within a specified time period.

The process of analyzing customer attrition or turnover, typically to understand why customers stop using a service or p...

the art or technique of capturing motion pictures

The process of monitoring and recording the clicks made by users on a website or digital interface to analyze user behav...

The percentage of people who click on a specific link out of the total number of people who view a page, email, or adver...

The sequence of hyperlinks a user follows while navigating a website, recorded to analyze user behavior and preferences.

The measurement of the percentage of a specific group of individuals (a cohort) who continue to engage with a service, p...

A cohort analysis is a subset of behavioral analytics that takes data from a given dataset and rather than looking at al...

A social media post created collaboratively by two or more individuals or entities, often combining their audiences and ...

A planned approach or method for posting, managing, and responding to comments, typically on social media or online plat...

A group of individuals residing in the same area or sharing a specific characteristic.

The process of identifying and evaluating the strengths and weaknesses of competitors within a market to inform business...

Compound Annual Growth Rate (CAGR) is a financial metric that provides a smoothed annual rate of growth for an investmen...

Describing a bilingual individual or resource that covers or includes a wide and complete range of language skills or co...

The process and systems involved in obtaining, recording, and managing individuals' permissions for the collection and u...

The study of how individuals make decisions to allocate their available resources (time, money, effort) on consumption-r...

A psychological state characterized by a decreased interest or motivation to engage with digital or media content due to...

A software application that allows users to create, manage, and modify content on a website without requiring specialize...

A marketing strategy that emphasizes the creation and distribution of valuable, relevant, and consistent content to attr...

A strategic approach to creating and distributing valuable and relevant content aimed at attracting and engaging a targe...

A document or summary that outlines the key points, objectives, and guidelines for creating specific content, often used...

A company or organization that specializes in creating, managing, and distributing digital content, often for marketing ...

A centralized digital platform or repository where various types of content such as articles, videos, images, and docume...

The time interval between the initiation of a conversion process and its completion, often referring to delays in digita...

The depth at which a physical or chemical transformation occurs, often used in geological or engineering contexts to des...

A deep understanding or analysis of the factors and behaviors that lead to the successful transformation of a prospect o...

An increase in the rate at which visitors to a website or users of a service complete a desired action, such as making a...

A snippet of code placed on a website to track and record specific user actions, such as purchases or sign-ups, which ar...

An application programming interface (API) designed to track and measure conversion events, such as user actions or sale...

The structured order and scope in which web browser cookies are stored and accessed, typically defined by domain and pat...

A process in digital advertising where two or more ad tech platforms exchange user identifiers stored in cookies to matc...

A banner or notification displayed on websites to inform users about the use of cookies and to obtain their consent in c...

Describing a system, environment, or method that operates without the use of cookies, typically referring to web technol...

Consent given by a user to allow a website to store or access cookies on their device, typically for tracking, personali...

The activity or occupation of writing text for the purpose of advertising or other forms of marketing.

"'Cost Per Organic Lead' is a specific financial metric that quantifies the overall monetary expenditure associated with...

A digital marketing pricing model in which advertisers pay for a specific action taken by a user, such as a purchase, si...

A marketing term that refers to the cost incurred by a company to acquire a lead or potential customer through advertisi...

A metric used in advertising that quantifies the cost of reaching one thousand impressions or views of an advertisement.

The practice of using data analysis techniques to evaluate and optimize creative content and campaigns, combining creati...

A financial resource or pool of money established to support and incentivize content creators, typically on digital plat...

The process or system by which creators grant permissions or rights to others to use, distribute, or modify their origin...

An economic system or market environment where individual content creators generate income primarily through digital pla...

The process of enhancing customer relationship management (CRM) data by integrating additional information from external...

The process of organizing, updating, and removing outdated or incorrect data within a Customer Relationship Management (...

The process or technique of linking Customer Relationship Management (CRM) systems with other software or platforms to e...

A software platform designed to manage a company's interactions and relationships with current and potential customers, ...

The process of increasing the percentage of website visitors who complete a desired action, such as making a purchase or...

Relating to or involving the use of multiple different devices, such as smartphones, tablets, and computers, often in a ...

Relating to or involving the use of multiple media platforms or channels to convey a unified message or content.

The practice of selling an additional product or service to an existing customer, often related to the original purchase...

A corporate social responsibility strategy; a plan or approach adopted by a company to integrate social and environmenta...

The percentage of users who click on a specific link compared to the total number of users who view a page, email, or ad...

The total cost required to acquire a new customer, including all marketing and sales expenses divided by the number of c...

The total cost incurred to acquire a new customer, encompassing marketing expenses, sales expenses, and any additional c...

The process of collecting and analyzing data related to customers to gain insights into their preferences, behaviors, an...

The process of aggregating customer data from various sources to create a comprehensive view for analysis and informed d...

Software designed to integrate and manage customer data from diverse sources, enabling a comprehensive and unified view ...

The systematic process of collecting, organizing, and managing customer data to enhance business relationships and impro...

Software designed to manage, analyze, and integrate customer data, facilitating various business processes and enhancing...

A software solution that aggregates customer data from multiple sources into a unified database, enabling enhanced analy...

A type of software that collects, organizes, and analyzes customer data from various sources to create a unified custome...

The complete experience a customer has with a brand or company, from initial awareness to post-purchase interactions.

The process of mapping and designing the various steps and interactions a customer experiences with a brand or service, ...

Software specifically designed to assist businesses in mapping and optimizing the customer experience across various tou...

The process of visualizing and analyzing the journey a customer takes when interacting with a company, from initial cont...

A system or tool designed to visualize and analyze the various stages and interactions a customer experiences with a com...

A type of software designed to visualize and analyze the stages and experiences a customer encounters while interacting ...

The strategic process of enhancing the customer experience across all interactions with a company, from initial contact ...

Software specifically designed to analyze and enhance the customer journey, improving customer experience and increasing...

The total monetary value a customer brings to a business throughout the entire duration of their relationship.

The tendency of customers to continue to buy from a specific brand or business over time.

A marketing strategy aimed at fostering repeat business by providing rewards or incentives to customers.

A comprehensive strategy for managing a company's interactions with current and potential customers, leveraging data ana...

A software solution designed to manage a company's interactions and relationships with both current and potential custom...

The assistance and advice provided by a company to individuals who purchase or utilize its products or services.

The use of technology to automate customer service tasks and processes, thereby enhancing operational efficiency and imp...

Software that facilitates real-time communication between businesses and customers through chat, providing support and a...

A computer program designed to simulate conversation with human users, typically employed to assist customers in obtaini...

A software platform that leverages chatbot technology to deliver automated customer service, enabling businesses to enga...

Software designed to automate customer support interactions through chat interfaces, enhancing efficiency and user exper...

A digital platform designed to enhance collaboration among customer service teams, improving communication, operational ...

Software specifically designed to enhance collaboration and communication among customer service teams, thereby improvin...

A comprehensive plan or approach developed by a business to enhance customer satisfaction and improve service delivery.

The practice of designing and optimizing customer experiences across all touchpoints to enhance satisfaction, loyalty, a...

A measurement or assessment of the circumference or size of a chest, often used in medical or fitness contexts.

A numerical value or metric used to evaluate customer experience quality, often derived from surveys, feedback, or behav...

A daily budget; a financial plan that allocates a specific amount of money to be spent each day.

Dark Social refererer til deling av innhold gjennom private meldinger, e-post eller lukkede grupper, hvor trafikken ikke...

Panels or displays, typically in vehicles or software interfaces, that organize and present key information and controls...

A systematic examination and evaluation of data to ensure accuracy, completeness, consistency, and compliance with relev...

The delay between the collection of data and its availability for analysis or use.

A structured repository or abstraction layer that organizes and manages data, often used in software architecture and we...

The process of creating data element mappings between two distinct data models or formats, often used to transform data ...

An abstract representation that organizes elements of data and standardizes how they relate to one another and to proper...

The process of integrating and importing external data into a company's internal systems or platforms to enable analysis...

The process of combining data from multiple sources or datasets to create a unified, coherent dataset for analysis or pr...

A structured classification system that organizes data into hierarchical categories to facilitate efficient data managem...

The process of enhancing or enriching data by adding additional information or context to improve its value and usabilit...

The accuracy, consistency, and reliability of data throughout its lifecycle, ensuring it is not altered or corrupted.

A term referring to data as a valuable economic asset, emphasizing its role in the modern economy.

Sources or origins from which data is obtained for analysis, processing, or reference.

The process of creating a data model to organize and structure data according to a specific domain or application.

A data platform is an integrated set of technologies and tools designed to collect, store, manage, and analyze large vol...

The process of detecting and correcting (or removing) corrupt or inaccurate records from a dataset, ensuring data qualit...

The process of extracting valuable insights from large datasets.

The process of representing data graphically or visually to facilitate understanding, analysis, and communication of inf...

A centralized repository that stores large volumes of structured data from multiple sources, designed to support busines...

A specific phase or step within a sales process where a particular agreement or negotiation milestone is reached.

Et krav, ønske eller behov for noe.

A marketing strategy aimed at generating interest and leads for a product or service, typically through targeted campaig...

The process of creating interest in a company's products or services, typically through marketing strategies designed to...

A system or software that assists businesses in creating awareness and interest in their products or services, typically...

Software specifically designed to create and stimulate demand for products or services, utilizing various marketing stra...

A marketing strategy aimed at creating and nurturing consumer interest in a product or service to drive sales and revenu...

Strategies designed to cultivate interest in a product or service, with the goal of enhancing potential customer engagem...

A tool or software specifically designed to generate demand for a product or service, commonly utilized in marketing str...

Tools designed to create interest and stimulate demand for a product or service, particularly in the context of marketin...

A demand side platform (DSP) is a software system that allows advertisers to purchase digital advertising inventory acro...

The statistical characteristics of human populations, including variables such as age, race, and income.

a language or notation used to communicate design concepts, typically in the context of software or systems programming....

The practice of promoting products or services through digital channels to effectively reach and engage consumers.

The use of digital technologies and platforms to promote products or services and the study and application of technolog...

Forms of media that utilize digital technology for their creation, distribution, and consumption.

A plan or approach that utilizes digital tools and platforms to achieve specific goals in marketing, communication, or b...

A measurable extent of some kind, such as length, breadth, depth, or height; a particular aspect or feature of a situati...

A marketing strategy that enables businesses to engage directly with consumers through various channels, such as mail, e...

Direkte trafikk betegner besøk på et nettsted hvor brukeren ikke har kommet via en identifiserbar henvisningskilde. Dett...

Direct response marketing is a marketing strategy designed to elicit an immediate response from the target audience, all...

Direkte trafikk refererer til besøk på et nettsted hvor brukeren går direkte til siden uten å følge eksterne lenker, oft...

Disagreement or lack of harmony between people, ideas, or things; a state of conflict or disharmony.

A type of advertisement that is shown in a digital or physical medium, typically designed to attract attention and conve...

A method of advertising that leverages digital platforms to present promotional content to a targeted audience.

the action of distributing or the state of being distributed

Distribusjon er prosessen med å gjøre et produkt eller en tjeneste tilgjengelig for forbrukere eller bedriftsbrukere som...

A marketing strategy involving the direct sending of promotional materials or messages to potential customers, typically...

The concept of double materiality refers to the dual perspective in assessing the impact of environmental, social, and g...

The percentage or rate at which users, customers, or participants discontinue or leave a process, service, or activity b...

Abbreviation for Digital Signal Processing, a field of study and technology concerned with the analysis and manipulation...

A digital or physical environment designed to facilitate the development, implementation, and adaptation of strategic pl...

A performance or composition for two people, especially singers or instrumentalists.

A sequence of linked musical duets performed consecutively or connected by a thematic or compositional element.

The combined practice of conducting commercial transactions electronically (e-commerce) and enhancing the effectiveness ...

A message or communication sent electronically via the internet, typically using email.

E-postmarkedsføring is the practice of using email to promote products or services to potential customers.

A device or system that multiplexes multiple ecological data streams or environmental signals into a single communicatio...

The characteristic style, attitude, or mood conveyed by the writing or speech in an editorial, reflecting the publicatio...

The process of collecting and organizing email addresses to create a list for marketing or communication purposes.

Email marketing is a digital marketing strategy that involves sending targeted emails to a list of contacts with the aim...

Email marketing automation is the process of using software and tools to automatically send marketing emails to customer...

A software application or service that allows businesses to design, send, and manage email marketing campaigns effective...

A software application designed to create, send, and track marketing emails effectively.

A strategic plan designed to promote products or services through email communication, aimed at engaging customers and d...

A pre-designed layout or format used for creating email marketing campaigns, enabling businesses to effectively communic...

Software tools designed for creating, managing, and analyzing email marketing campaigns.

Data that represent the quantities and characteristics of pollutants or substances released into the environment from va...

A marketing strategy that aims to create a strong emotional connection between a brand and its consumers, influencing cu...

Moments characterized by strong emotional experiences or feelings.

The process of promoting a company as a desirable place to work, aimed at attracting and retaining top talent.

Periods of user interaction with a website or application where the user actively engages with content, typically measur...

Engasjement refererer til en persons villighet til å bli involvert i og dedikert til et prosjekt, en sak eller en jobb. ...

A social media tactic where users are encouraged to interact with content through likes, comments, shares, or other form...

The engagement rate is a metric used to measure the level of interaction, such as likes, comments, shares, and clicks, t...

A captivating or compelling narrative that holds the audience's attention through emotional or intellectual involvement.

Occurring or appearing in separate or isolated episodes rather than continuously or regularly.

A report that evaluates a company's performance in environmental, social, and governance (ESG) criteria, used to assess ...

The practice of outsourcing business processes or production to external suppliers while ensuring adherence to ethical s...

The market for after-sales products or services, typically encompassing spare parts and accessories.

Event marketing is a strategic approach to promoting a brand, product, or service through in-person or virtual events, a...

A continuous sequence of events or data points generated over time, often used in computing and data processing to repre...

The anticipated percentage return on an investment, calculated by estimating future gains or savings relative to the ini...

A quantitative measure that evaluates the quality or level of a person's or user's experience, often used in contexts su...

A social networking platform that enables users to connect with friends, share content, and communicate with one another...

Facebook Ads Manager er et verktøy utviklet av Facebook for bedrifter og annonsører til å organisere, administrere og op...

A comprehensive platform provided by Facebook that enables businesses to efficiently manage their Facebook pages, advert...

A piece of code provided by Facebook that is placed on a website to track user interactions and measure the effectivenes...

A software development kit (SDK) provided by Facebook that enables developers to integrate Facebook's services and funct...

A marketing campaign conducted on the social media platform Facebook to promote products, services, or brands.

A system structure in which the output or result of a process is fed back into the system as input, often influencing su...

A filter bubble is a state of intellectual isolation that can result from personalized searches when algorithms selectiv...

Data collected directly by an organization from its own sources, such as customer interactions, website analytics, or sa...

A person or thing that flies; a printed advertisement or announcement, often distributed to promote an event, service, o...

The ability to maintain and keep followers over a period of time, especially on social media platforms, indicating susta...

a person or entity that consumes goods or services

The process of making predictions about future events or trends based on the analysis of available data and information.

Describes something or someone that has been abandoned, deserted, or left behind, often evoking a sense of loneliness or...

A business model is a conceptual framework that describes how an organization creates, delivers, and captures value, typ...

the main page or the introductory page of a website, often serving as a table of contents for accessing other sections o...

The process of managing and guiding the expectations of stakeholders, clients, or team members to align with achievable ...

The rate at which an event occurs within a specified period of time.

A device shaped like a tube or pipe that is wide at the top and narrow at the bottom, used to channel liquids or powders...

The point or stage in a sales or conversion funnel where potential customers or users discontinue their progression, res...

A follow-up analysis conducted to assess the consequences or effects resulting from a prior event, decision, or action.

A secondary or consequential growth that occurs as a result of a primary growth or development, often referring to econo...

GA4 (Google Analytics 4) is the latest version of Google's web analytics platform, designed to track and report website ...

A technology that creates a virtual geographic boundary, enabling software to trigger a response when a mobile device en...

The practice of delivering content or advertisements to users based on their geographic location.

A go-to-market strategy is a comprehensive plan that details how a company will launch a product or service to reach tar...

The process of monitoring and recording progress towards achieving specific objectives or targets.

Google Ads is an online advertising platform developed by Google that allows advertisers to display ads to web users, ta...

A digital advertising platform developed by Google that enables businesses to display ads to users across Google's netwo...

A web analytics service offered by Google that tracks and reports website traffic and user behavior to help businesses o...

A free web service provided by Google that helps website owners monitor, maintain, and troubleshoot their site's presenc...

An acronym or code representing a specialized concept or entity, often used in technical or organizational contexts wher...

GPCTBA/C&I is a structured sales qualification framework used by sales professionals to evaluate potential customers by ...

A graphical user interface (GUI) is a visual interface that allows users to interact with a computer or software through...

The deliberate practice by companies or organizations of withholding or minimizing public communication about their envi...

A marketing strategy that leverages creativity, analytical thinking, and social metrics to drive product sales and enhan...

A strategy or platform designed to facilitate rapid growth for businesses, particularly startups, through innovative mar...

A type of software designed to facilitate growth strategies, often through innovative, data-driven methods that leverage...

A set of tools and techniques aimed at rapidly scaling a company or product, often leveraging innovative and cost-effect...

The practice or process of labeling products, services, or activities as environmentally friendly or sustainable, often ...

A plan or approach aimed at promoting environmental sustainability by reducing negative ecological impact and encouragin...

A shopping basket used to carry items while shopping, typically handheld and made of plastic or woven material.

A word or phrase preceded by the symbol #, used on social media platforms to identify messages on a specific topic or to...

Lacking a head; without a head; also used metaphorically to describe systems or devices operating without a graphical us...

A graphical representation of data where individual values are represented as colors in a two-dimensional matrix, often ...

A strategic content marketing framework that segments content into three categories: 'Hero' content for large-scale camp...

As a noun: a curved or angled device used for catching, holding, or pulling something; as a verb: to catch or fasten wit...

Hotjar is a behavior analytics and user feedback platform that enables website owners to gain insights into how visitors...

A digital advertisement created using HTML5 technology, designed to be interactive and compatible across multiple device...

A detailed description of a hypothetical customer that represents the perfect fit for a company's product or service, ba...

A corporate identity manual; a document that outlines the visual and stylistic guidelines for a company's brand identity...

a representation of the external form of a person or thing in art.

A systematic assessment of the potential consequences or effects of a proposed action, policy, or project, often used to...

A marketing strategy focused on creating significant and measurable social or environmental impact alongside commercial ...

The effect, feeling, or image retained as a consequence of experience; a mark or imprint made by pressure.

Referring to something that is coming in or directed inward; approaching or arriving.

A marketing strategy that emphasizes attracting customers through relevant and valuable content, along with helpful inte...

A marketing strategy that focuses on attracting customers through valuable content and experiences, rather than through ...

Inbound marketing software encompasses tools and platforms that assist businesses in attracting customers through strate...

Tools and strategies designed to attract customers through valuable content and meaningful interactions, rather than dis...

The quality or state of occurring in small, gradual steps or increments, especially in processes of development or chang...

An individual or entity that possesses the ability to influence the purchasing decisions of others due to their authorit...

A marketing strategy that involves collaborating with influential individuals to promote products or services to their f...

A digital platform that connects brands with influencers to promote products or services through social media and variou...

Influencer marketing software encompasses digital tools and platforms that assist brands and marketers in managing, anal...

A marketing strategy that leverages influential individuals (influencers) to promote products or services to their follo...

Tools and platforms designed to facilitate and manage influencer marketing campaigns, allowing brands to connect with in...

Influencer outreach is the strategic process of engaging with influential individuals or creators to promote a brand, pr...

A document or set of instructions provided to an influencer outlining the key messages, goals, and guidelines for a mark...

A network or community of social media influencers who collaborate, share resources, and promote brands or content colle...

the side of a building designated for entry; entrance side

The practice and discipline of organizing, structuring, and labeling content in digital and physical environments to imp...

A repository or database where various types of content, such as text, images, videos, or other media, are stored and ma...

Innholdsdeling innebærer å spre digitalt innhold som tekst, bilder eller video til et bredere publikum via digitale kana...

A content calendar is a planning tool used to schedule and organize the creation, publication, and management of content...

A strategic approach to creating and distributing valuable, relevant content to attract and engage a target audience.

A marketing strategy that involves creating and distributing valuable, relevant, and consistent content combined with na...

A content journey; a structured sequence or pathway through various pieces of content designed to engage, inform, or gui...

A focused, time-limited period during which a team creates a concentrated amount of content, often used in digital marke...

A marketing strategy that focuses on attracting customers through valuable content and experiences.

A software system designed to analyze, interpret, and provide actionable insights from large volumes of data, often usin...

Integrated marketing is a strategic approach that combines various marketing channels and tools to deliver a unified and...

A communicative gesture or indication that conveys a person's purpose or planned action, often used to inform others of ...

Points or locations where interactions occur between entities, systems, or individuals, facilitating communication, infl...

A digital or physical map designed specifically to plan, track, and visualize the stages and progress of a journey or tr...

The process of creating a visual representation of a customer's experience and interactions with a product or service ac...

A small piece of reusable JavaScript code that performs a specific function or task, often embedded within a larger prog...

A lightweight data interchange format that is easy for humans to read and write and easy for machines to parse and gener...

Insight derived from the analysis and evaluation of a marketing campaign's performance and impact.

A promotional code used in marketing campaigns to provide discounts or special offers to customers.

The process or activity of monitoring, managing, and evaluating the progress and effectiveness of a campaign, typically ...

A combination or blend of different marketing campaign elements and strategies used together to achieve specific promoti...

A campaign module; a distinct component or unit within a marketing or advertising system designed to manage, organize, o...

A channel mix refers to the process or result of combining multiple audio channels into a single mixed output, commonly ...

The process of classifying or arranging items into categories based on shared characteristics or criteria.

The frequency at which significant or critical events occur within a specified period or context, often used in clinical...

Quantifiable metrics used to evaluate the success of an organization, employee, project, or program in achieving perform...

a speech or presentation that sets the tone for a conference or event, often delivered by a prominent speaker.

The practice of excessively using keywords in web content to manipulate search engine rankings, often resulting in penal...

The patterns and changes in the popularity or frequency of specific keywords used in search engines or digital content o...

The central message or main point that is intended to be communicated clearly and effectively.

a purchase agreement or contract, often used in legal contexts

Click-through rate (CTR) is a metric that quantifies the ratio of users who click on a specific link compared to the tot...

The practice and study of communicating information, ideas, and messages related to climate change, its impacts, and mit...

Measures or actions implemented to mitigate or adapt to climate change and its effects.

A specific design language or coding framework used in software development.

The process of developing and refining ideas or concepts, typically in a creative or business context, to create viable ...

The study of how consumers make decisions regarding the purchase of goods and services.

The smooth and continuous flow of communication or interaction between parties, often referring to the seamless exchange...

A contact matrix is a structured grid or array used to represent and analyze the interactions or connections between dif...

The current state or condition of a contact, especially in communication systems or social networks, indicating whether ...

Contextual advertising; a marketing strategy that targets consumers based on their current context, such as location, ti...

An obstacle or barrier that prevents or impedes the process of conversion, especially in contexts such as marketing, tec...

The cost incurred when changing from one system, format, or state to another, especially in business or technology conte...

The rates or percentages at which potential customers or users complete a desired action, such as making a purchase or s...

A conversion path is the sequence of steps or interactions a user takes on a website or digital platform that leads to a...

The cost associated with handling a product or service, usually calculated per unit, which includes labor, materials, an...

Cost per lead (CPL) is a key marketing metric that quantifies the expense incurred to acquire a lead through advertising...

Cost per thousand (CPT) is a metric used in advertising to denote the cost of reaching one thousand potential customers ...

The process of ensuring that Key Performance Indicators (KPIs) are consistent and coordinated across different levels or...

A framework or organizational arrangement of Key Performance Indicators (KPIs) used to measure and evaluate the effectiv...

The process of evaluating creative ideas, concepts, or content to determine their effectiveness, appeal, and potential i...

A customer feedback loop is a continuous process in which customer opinions and experiences are collected, analyzed, and...

The understanding and analysis of customer behavior, preferences, and needs to improve business strategies and customer ...

A customer account used by businesses to record transactions, balances, and interactions with a specific client.

The overall experience a customer has with a company or brand, encompassing all interactions and touchpoints throughout ...

a journey or trip focused on the experience of learning and personal growth, often associated with self-discovery

The overall experience a customer has when interacting with a company's customer service, including the quality, efficie...

Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and...

The process or act of curing, especially in the context of medical treatment or preservation.

A structured system or framework used to classify and describe qualifications based on learning outcomes, levels, and co...

A qualification framework that guides the process of lead qualification, systematically categorizing and assessing poten...

quality points, often used in educational contexts to denote points awarded for the quality of work

Quality assurance; a systematic process designed to ensure that products or services consistently meet specified require...

A notification or alert indicating the status or changes in inventory levels, typically used in supply chain management ...

A term that refers to the side or area associated with landings, often in contexts like aviation or maritime activities....

The final segment of the delivery process in logistics and telecommunications, referring to the last leg of the journey ...

to guide or direct; to be in charge of a group or activity

The process of identifying and attracting potential customers for a business's products or services.

The process of identifying and attracting potential customers or clients for a business's products or services.

Verktøy for generering av leads er metoder, strategier eller programvare som brukes for å tiltrekke og engasjere potensi...

The process of qualifying or evaluating potential sales leads to determine their suitability and readiness for further s...

A marketing tool or incentive offered to potential customers in exchange for their contact information, primarily used t...

The process of developing and maintaining relationships with potential customers (leads) to guide them through the sales...

Lead scoring is a systematic approach used by sales and marketing teams to evaluate and prioritize potential customers b...

The movement or progression of potential customers or leads through a sales or marketing funnel, tracking their journey ...

A record or history of interactions and communications with a sales lead, typically used in customer relationship manage...

A leadrouter is a software tool or system used to automatically distribute sales leads to appropriate sales representati...

A lead scoring model is a systematic framework used in marketing and sales to evaluate and rank potential customers (lea...

Options or methods available for delivering goods or services to customers.

Lifecycle marketing is the strategic approach to nurturing potential and existing customers throughout every stage of th...

A distinct phase or period in the development or existence of an organism, product, or process, characterized by specifi...

A lift analysis is a statistical method used primarily in marketing and data science to measure the effectiveness of a c...

a relationship or connection between things; to connect or join

LinkedIn advertising refers to the practice of promoting products or services on the LinkedIn platform, specifically tar...

The process of dividing a list into distinct groups or segments based on specific criteria, often used in marketing and ...

A real-time transmission of video and/or audio content over the internet; to broadcast such content live as it happens.

Data recorded at the level of individual log entries, capturing detailed information about events or transactions within...

A loyalty program is a marketing strategy used by businesses to reward customers for their repeated purchases or engagem...

The practice of optimizing a website to improve its visibility in local search engine results.

Adjective: Describing content that is extended in length, typically detailed and comprehensive; Noun: A piece of content...

A group of people identified by digital marketing platforms who share similar characteristics and behaviors with an exis...

A rewards program offered by a company to encourage customer loyalty by providing benefits or discounts for repeat purch...

Et lojalitetsprogram er en markedsføringsstrategi som tilbyr belønninger til kunder som gjentatte ganger kjøper en bedri...

The process of dividing a customer base into distinct groups based on their loyalty behaviors and patterns to tailor mar...

A key metric that compares how much profit a customer generates over their lifetime with how much it costs to acquire th...

The ratio comparing customer lifetime value to customer acquisition cost, indicating business sustainability and profita...

An agent or factor that influences or affects large-scale or broad economic, social, or environmental systems.

A systematic examination of market conditions to understand consumer behavior and trends.

The process of promoting and selling products or services, including market research and advertising.

A marketing strategy is a long-term plan for achieving a company’s goals by understanding customer needs and creating a ...

A lead that has been qualified based on specific criteria or characteristics, indicating a higher likelihood of conversi...

The act or process of penetrating deeply or making a significant impact in a particular context.

a strategic plan that outlines marketing objectives, strategies, and actions to promote a product or service.

The position or standing of a company or product within a particular market, often determined by market share, competiti...

The systematic process of gathering, analyzing, and interpreting information about a market, including insights into the...

The practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize return o...

A software platform that collects, processes, and analyzes data related to marketing efforts, enhancing decision-making ...

Marketing analytics software encompasses tools and platforms designed to analyze marketing data, enabling businesses to ...

Tools used to collect, measure, analyze, and interpret data related to marketing activities and consumer behavior.

The use of software and technology to automate repetitive marketing tasks and processes, enabling more efficient and eff...

Marketing automation refers to the use of sophisticated software platforms to streamline, automate, and measure marketin...

Marketing automation and CRM refer to integrated software systems that automate marketing tasks and manage customer rela...

A software solution designed to automate marketing tasks and workflows, enabling businesses to efficiently manage and an...

A financial plan that details the projected costs and expenditures associated with marketing activities over a specific ...

The process of allocating financial resources for marketing activities and campaigns over a specified time frame.

A software system designed to assist businesses in planning, tracking, and managing their marketing expenditures and bud...

A software application designed for planning, allocating, and tracking marketing-related expenses and budgets.

A structured outline or framework used to plan and allocate financial resources for marketing activities, ensuring effec...

Tools utilized for planning, managing, and tracking expenditures associated with marketing activities.

A marketing calendar is a strategic tool that outlines scheduled marketing activities and campaigns over a specific time...

A coordinated series of actions designed to promote a product or service through various media channels.

The systematic evaluation of a marketing campaign's effectiveness, encompassing the analysis of data related to its reac...

Marketing campaign evaluation is a process that assesses the effectiveness and outcomes of a marketing campaign. It invo...

A software application designed to evaluate the effectiveness and performance of marketing campaigns.

The process of planning, executing, and analyzing marketing campaigns to effectively promote products or services.

A software platform designed to assist organizations in planning, executing, and analyzing marketing campaigns across mu...

A type of software specifically designed to plan, execute, and analyze marketing campaigns effectively.

A conceptual framework that illustrates the stages potential customers progress through, from initial awareness to final...

A comprehensive business strategy that integrates various marketing elements to effectively promote a product or service...

The process of assessing the effectiveness and impact of marketing strategies and efforts.

The systematic process of assessing the effectiveness and efficiency of marketing strategies and campaigns in achieving ...

Software designed to evaluate and analyze the effectiveness of marketing strategies and campaigns.

A systematic approach to analyzing and optimizing the performance of marketing activities and strategies to achieve desi...

A technology platform that enables organizations to manage, analyze, and enhance their marketing performance through var...

Software designed to assist organizations in measuring, analyzing, and optimizing their marketing performance.

A marketing plan is a strategic document that outlines a company's overall marketing efforts, detailing the direction of...

A lead that has been deemed more likely to become a customer compared to other leads based on lead intelligence and pred...

A comprehensive plan or approach employed by a business or organization to effectively promote and sell products or serv...

A comprehensive evaluation of the effectiveness and efficiency of marketing strategies employed to promote a product or ...

Software designed to evaluate and analyze marketing strategies effectively.

The process of creating a detailed plan to promote and sell products or services, encompassing market research, target a...

A comprehensive plan that outlines how a business will promote and sell its products or services through various marketi...

A category of software specifically designed to help businesses plan, execute, and analyze their marketing strategies an...

A document or framework that outlines the strategies and tactics used to promote and sell products or services.

The application of technology to enhance and streamline marketing processes, strategies, and campaigns.

A comprehensive collection of technologies and tools designed to plan, execute, and analyze marketing campaigns and stra...

The combination of marketing and technology, referring to software and tools used by marketers to plan, execute, and mea...

A psychological theory that proposes a hierarchy of human needs, often depicted as a pyramid, where basic needs must be ...

The primary means of mass communication, including broadcasting, publishing, and the internet, considered collectively.

The measure of how effectively media channels convert advertising investments into desired outcomes, such as audience re...

A statistical analysis technique used to estimate the impact of various marketing channels on sales or other key perform...

A framework or analytical tool used to measure and evaluate the return on investment (ROI) generated by media campaigns,...

A notable or distinctive mark; a sign or symbol that indicates something significant.

the state of being aware of one's own existence, thoughts, and surroundings

A term used in marketing and business to refer to a brand, which encompasses the name, logo, and overall identity of a p...

The process of creating and developing a brand.

The strategic process of creating, developing, and maintaining a brand's identity and image in the market, including the...

The narrative or story behind a brand, encompassing its origins, development, values, and identity that shape consumer p...

A noun referring to the emotional and psychological commitment of consumers to a specific brand.

An advertisement that is self-referential or comments on the nature of advertising itself, often using irony or self-awa...

Advertisements displayed on Meta's platforms, such as Facebook and Instagram, used for targeted marketing and promotion.

A meta tag is an HTML element that provides structured metadata about a web page, including its description, keywords, a...

a term used to describe a higher-level description or overview of a description, often in academic or technical contexts...

A micro-conversion is a small, incremental action taken by a user on a website or digital platform that indicates engage...

An individual or factor that exerts a subtle but significant influence on a person's attitudes, behaviors, or decisions,...

A claim or statement regarding the environmental impact or benefits of a product, service, or activity, often used in ma...

Machine learning models; computational algorithms designed to identify patterns and make predictions or decisions based ...

"mobil først" refers to a design philosophy that prioritizes mobile devices in web development and digital strategies.

A software application specifically designed to operate on mobile devices, including smartphones and tablets.

A device or application that enables users to create, edit, or share digital content, particularly in a mobile environme...

A design and development strategy that prioritizes creating websites or applications optimized for mobile devices before...

The process of converting or optimizing digital content, advertisements, or user interactions specifically for mobile de...

The process of creating a representation or simulation of a system, concept, or object, often for analysis, study, or de...

The process of evaluating a model to determine whether it accurately represents the real-world system or phenomenon it i...

A marketing strategy that uses multiple channels to reach consumers, integrating different platforms and tools to promot...

A marketing analytics method that assigns credit for a conversion or sale to multiple touchpoints or interactions a cons...

A statistical method used to simultaneously test multiple variables to determine which has the most significant impact o...

A specific group of individuals targeted for marketing or communication purposes.

An agent or factor that influences or affects processes at the nanoscale, typically involving interactions with nanomate...

A structured account or representation of a sequence of events or experiences, often used to convey a particular perspec...

A form of advertising that aligns with the style and function of the platform on which it appears, designed to be less i...

The process of developing or evolving names, often used in branding, marketing, or linguistic studies to describe how na...

A noun referring to the act or process of downloading files from the internet.

advertisement that has a negative impact or conveys a negative message

A term or keyword used to exclude specific results from a search query, commonly employed in digital marketing to preven...

To analyze or assess the net effect or outcome of a situation or entity.

A website or platform where goods or services are sold online.

The process of buying and selling goods and services via the internet, commonly referred to as online shopping or e-comm...

noun

A term commonly used to refer to a website or a specific page on the internet.

Niche marketing is a specialized strategy focused on targeting a specific market segment to meet unique consumer needs.

A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key bus...

A reputation strategy; a planned approach or set of actions designed to build, maintain, or improve the public perceptio...

A marketing strategy that provides customers with a seamless shopping experience across multiple channels, including onl...

A marketing and sales strategy that integrates multiple channels to provide a seamless customer experience.

Recurring or characteristic ways in which individuals or groups act or respond within a specific physical location or en...

A structured sequence of steps or processes designed to guide new users or employees through the initial phase of engage...

A streamlined e-commerce process where all checkout steps are completed on a single web page, enhancing user convenience...

The practice of promoting products or services via the internet through various platforms and strategies to engage poten...

The practice of promoting products or services through digital channels on the internet.

A comprehensive plan of action aimed at promoting products or services through various digital channels, including socia...

Relating to or characteristic of a specific concept or idea associated with the term 'onmikan'.

A legal right that grants the creator of original works exclusive control over their use and distribution.

The state of being aware of and interested in something; a key concept in the AIDA marketing model, representing the ini...

A process or sequence of steps aimed at improving or optimizing a system, function, or performance to achieve the best p...

The percentage of leads generated through organic channels that convert into paying customers, indicating the quality an...

The process of obtaining search engine results through unpaid, natural listings rather than paid advertisements.

The number of visitors who reach a website through unpaid search engine results, indicating the effectiveness of SEO eff...

Organic traffic refers to visitors who arrive at your website through unpaid search results.

Outbound marketing refers to traditional marketing strategies where businesses proactively reach out to potential custom...

The act of reaching out to others, typically with the intention of providing support, information, or services, particul...

A system or service designed to facilitate communication, engagement, and interaction with a specific audience, commonly...

Software specifically designed to enhance communication and engagement with potential clients, customers, or community m...

A comprehensive plan or approach aimed at connecting with and engaging a specific audience or community, frequently util...

Methods and strategies employed to connect with and engage a target audience, typically aimed at promoting a cause, prod...

Tools designed for reaching out to individuals or groups to facilitate communication, engagement, or support.

The act or process of walking back and forth in a small area, often due to anxiety or deep thought; also, the speed or r...

A system used by Google to rank web pages in search engine results based on the quantity and quality of links to them.

The total number of unique users who have seen a piece of content or advertisement as a result of paid promotion or adve...

a model or framework used to define the roles, responsibilities, and relationships between partners in a specific contex...

A model of internet marketing where advertisers pay a fee each time one of their ads is clicked, primarily used to drive...

A model of online advertising where advertisers incur a cost each time their ad is clicked, commonly utilized to enhance...

A digital advertising model where advertisers pay a fee each time one of their ads is clicked, typically used to drive t...

A model of online advertising in which advertisers pay a fee each time one of their ads is clicked by a user.

A digital marketing strategy in which advertisers pay a fee each time their ad is clicked, primarily aimed at driving tr...

A type of online advertising model in which advertisers pay a fee each time their ad is clicked, thereby driving traffic...

A marketing strategy that emphasizes measurable results, where advertisers pay only for specific actions such as clicks,...

Performance marketing is a digital marketing strategy focused on measurable results, where advertisers pay only when spe...

A type of advertising campaign that optimizes performance across multiple channels to maximize results.

A character or role that an individual adopts in a specific context, often utilized in psychology and literature.

A visual representation or diagram that outlines a user's characteristics, needs, and behaviors, aimed at enhancing unde...

The process of customizing or tailoring a product, service, or experience to meet the specific needs or preferences of a...

A software system or algorithm designed to tailor content, recommendations, or user experiences based on individual user...

A narrative perspective focusing on an individual person's viewpoint or experience, often used in journalism and storyte...

The content or material contained within a pillar, often referring to the structural or symbolic elements that constitut...

En omfattende nettside som fungerer som hovednav for et bredt tema, og som lenker til mer detaljerte undersider (klyngei...

A social media platform that enables users to discover, save, and share ideas through images and links, often organized ...

The speed at which prospects move through the sales pipeline, calculated by multiplying the number of opportunities by a...

The process of managing and controlling the sequence and flow of tasks, projects, or data through various stages in a pi...

The process of tracking and analyzing individual pixels within digital images or videos to monitor user behavior or gath...

Content specifically created or optimized to function best on a particular digital platform, leveraging its unique featu...

A digital audio file available on the internet for downloading to a computer or mobile device, typically released as par...

A rhythmic sequence or flow of sounds, steps, or movements occurring after a main cadence, often used in military or mar...

A postback URL is a specific web address used in online marketing and web development to receive data sent back from a s...

A schedule or strategy outlining the timing and content of posts, typically on social media or communication platforms, ...

A digital advertising model in which advertisers pay a fee each time one of their ads is clicked.

En strategisk kommunikasjon som har som mål å bygge og opprettholde et positivt omdømme for en organisasjon eller person...

Predictive analytics is a specialized subfield of data analytics that uses past and present data, along with statistical...

A statistical technique used to assign a numerical score to an individual or entity based on predicted future behavior o...

The branch of data analytics that uses historical data, statistical algorithms, and machine learning techniques to ident...

A price anchor is a cognitive bias where an initial price or value influences subsequent judgments about the worth or co...

The study of how psychological factors influence consumers' perception and response to pricing strategies.

The act or process of comparing prices of goods or services to determine the best value or deal.

A framework or mechanism designed to protect personal data privacy, especially in the context of data transfers between ...

Private kanaler er lukkede kommunikasjonskanaler i en virksomhet, hvor kun utvalgte brukere eller grupper har tilgang. D...

The process of introducing a new product to the market, typically accompanied by marketing efforts.

Product-market fit is the stage in which a product successfully fulfills the needs and desires of a specific market segm...

A recommendation or endorsement of a product, typically given to guide consumers in their purchasing decisions.

The process of enhancing and optimizing product images to improve visual appeal, clarity, and effectiveness in marketing...

A structured data file or stream that contains detailed information about products, used primarily for online marketing,...

A profile manual is a document that outlines the visual identity guidelines of a company or organization, including logo...

Audio advertising that is bought and delivered automatically through software platforms using data and algorithms to tar...

Pertaining to or characterized by a systematic, strategic, and methodical modus operandi, most notably in fields such as...

Programmatisk annonsering avser den automatiserade processen för köp och försäljning av annonsutrymme online.

A form of advertising that utilizes automated technology to buy and sell ad space, often targeting specific audiences th...

A wide street or avenue, typically lined with trees or buildings, especially in urban environments.

The practice of managing the dissemination of information between an individual or organization and the public.

Driven or guided by a clear sense of purpose or intention, especially in actions or decisions aimed at achieving meaning...

A campaign aimed at influencing public opinion or behavior, typically through organized communication efforts.

A video recording in which a person or group of people film their spontaneous responses and emotions while watching or e...

A digital advertising process where advertising inventory is bought and sold on a per-impression basis via instantaneous...

A digital advertising process where advertising inventory is bought and sold on a per-impression basis via instantaneous...

The process of continuously monitoring data or events as they occur, allowing immediate analysis and response.

To change the corporate image of an organization or product, typically by altering the name, logo, design, or marketing ...

Relating to the activities, decisions, or content of an editorial office or editorial process, especially in publishing ...

A strategic plan or approach specifically designed for creating and optimizing content on social media reels, such as In...

Referral marketing is a strategic approach that encourages existing customers to refer new clients to a business, often ...

To repost or share someone else's photo or video on social media, especially on Instagram, typically with credit to the ...

The practice of promoting and advertising travel destinations and services to attract tourists.

A term for advertising or promotion, commonly used in commercial contexts.

advertising agency

The act of marketing to individuals who have previously interacted with a brand, often to encourage repeat purchases or ...

A software tool or application designed to create, customize, and generate reports by compiling data from various source...

A page displayed by a search engine in response to a user's query, listing relevant results.

A process or system designed to redirect or adjust the flow of data, traffic, or resources towards a new target or objec...

The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interac...

The act or process of retaining something, especially the withholding or keeping of something in possession or under con...

The action of keeping something in possession; the state of being retained.

A marketing metric that measures the revenue generated for every dollar spent on advertising.

A specified period during which a customer is allowed to return a purchased item for a refund, exchange, or store credit...

Users who revisit a website or application after their initial visit, indicating ongoing engagement or interest.

A set of rules established by a retailer or manufacturer that governs the conditions under which customers can return pu...

Revenue Operations (RevOps) is a strategic approach that aligns sales, marketing, and customer success operations to dri...

To entertain or amuse someone, especially by providing enjoyment or pleasure.

Return on investment (ROI); a financial metric used to evaluate the profitability of an investment relative to its cost.

A financial metric used to assess the efficiency or profitability of an investment, calculated as the ratio of net profi...

A report that analyzes the return on investment (ROI) of a particular project, campaign, or business activity, detailing...

An acronym for 'Real-Time Bidding', a digital advertising process where ad impressions are bought and sold in real time ...

The average time it takes to close a deal from initial contact to final sale, a critical metric for sales forecasting an...

A Sales Development Representative (SDR) is a sales professional who generates new business opportunities by qualifying ...

Sales enablement encompasses the processes, tools, and resources designed to empower sales teams to sell more effectivel...

A qualified sales prospect with defined deal parameters, timeline, and stakeholder engagement that has progressed beyond...

A prospective customer that has been researched and vetted by both marketing and sales teams and is deemed ready for the...

The sequence of processes and actions involved in managing and optimizing the movement of sales opportunities from initi...

A distinct phase or step within a sales process during which specific activities or objectives are targeted to progress ...

A lead that has been qualified for sales purposes, indicating a higher likelihood of converting into a customer based on...

A position or role designated for collaborative work, typically within an organization or between multiple entities, aim...

The act or process of removing a surface layer by rubbing or scratching with a sharp or abrasive tool.

Search engine marketing (SEM) is the practice of promoting websites to enhance their visibility in search engine results...

The practice of enhancing the visibility and ranking of a website or web page in search engine results pages (SERPs).

A software platform designed to enhance a website's visibility and ranking on search engines.

Software designed to enhance a website's visibility and ranking in search engine results pages (SERPs).

A strategic plan aimed at enhancing a website's visibility and ranking in search engine results pages (SERPs).

Search engine optimization (SEO) tactics are strategies and practices designed to enhance the visibility and ranking of ...

The practice of enhancing the visibility and ranking of a website or web page in search engine results, typically using ...

The process of dividing something into separate parts or sections, often used in marketing, linguistics, and computer sc...

The measurement and evaluation of the performance of a specific segment within a larger system, market, or organization,...

The practice of optimizing a website to increase its visibility and ranking in search engine results pages (SERPs).

The process of converting data or an object into a format that can be easily stored or transmitted and later reconstruct...

Relating to operations or processes that are performed on a server rather than on a client device in a client-server arc...

The overall experience and perception a customer has when interacting with a service provider, encompassing all aspects ...

The number of interactions or pages viewed by a user during a single visit to a website or application.

Data stored temporarily during a user session in a computer system or web application, used to maintain state and user i...

A shadowban is a covert restriction imposed on a user by an online platform, where the user's content is hidden or less ...

a viewing or exhibition of a side; often used in contexts such as presentations, showings, or demonstrations.

An economic system aimed at eliminating waste and the continual use of resources through principles of reuse, repair, re...

Suitable for or characteristic of a snack; easily consumed in small portions or brief intervals, often used metaphorical...

A term often used informally to refer to the social media platform Snapchat, sometimes in a playful or humorous context....

A multimedia messaging app used to send photos, videos, and messages that are usually only available for a short time be...

A business strategy and technology platform that integrates social media channels with customer relationship management ...

The practice of promoting products, services, or brands through social media platforms to effectively reach and engage a...

The process of creating, managing, and analyzing advertising campaigns on social media platforms to promote products, se...

A digital platform designed for the creation, management, and analysis of advertisements on social media networks.

Software designed for creating, managing, and analyzing advertisements across various social media platforms.

A comprehensive plan or approach aimed at promoting products or services via social media platforms to engage a target a...

Tools designed for creating, managing, and analyzing advertising campaigns on social media platforms.

A structured schedule that outlines the content to be published on social media platforms over a specific timeframe, hel...

A digital platform that enables users to create, share, and interact with content, primarily through social networking.

Software specifically designed for creating, managing, and analyzing content that is distributed across various social m...

A strategic plan for creating, publishing, and managing content on social media platforms to achieve specific marketing ...

Tools designed for creating, managing, and analyzing content shared across social media platforms.

The practice of creating, scheduling, analyzing, and engaging with content shared on social media platforms.

Software designed for the management of social media accounts, enabling users to schedule posts, analyze performance met...

Software applications and tools designed to assist individuals and organizations in managing their presence on social me...

The practice of promoting products, services, or brands via social media platforms to engage a targeted audience and dri...

A comprehensive plan for leveraging social media platforms to achieve specific marketing objectives and engage with targ...

A digital tool or service designed to analyze and manage social media content, interactions, and trends, providing insig...

Software designed to track, analyze, and manage interactions and content across social media platforms.

Tools designed to track, analyze, and manage social media interactions and online presence.

A psychological phenomenon in which individuals conform to the actions of others, assuming that those actions represent ...

The practice of monitoring and analyzing social media conversations and online interactions to gather insights about pub...

the use of social media platforms and websites to promote a product or service

Social media encompasses a variety of digital platforms and applications that allow users to create, share, and exchange...

The use of social media platforms combined with influencer marketing strategies to promote products, services, or brands...

The process of creating social value through activities that improve societal well-being, social cohesion, and community...

Patterns or directions in the development and popularity of sounds, especially in music, audio technology, or acoustic p...

Areas or volumes that are unoccupied or available; continuous expanses or intervals between objects or points.

A limit or restriction placed on the amount of money that can be spent, typically within a budget or financial plan.

Content that is created or published with financial support from a sponsor, typically for promotional or advertising pur...

A pixel used to track the position or movement of an object within a digital environment.

An abbreviation commonly used to denote 'subspecies' in biological taxonomy, referring to a taxonomic rank below species...

The process of integrating multiple software or technology layers (stacks) to work together seamlessly within a system o...

The likelihood that a result or relationship observed in data is caused by something other than random chance, indicatin...

As a noun, 'stemme' refers to the sound produced by a person’s vocal cords; a voice. As a verb, it means to vote or to t...

As a noun, a loop of thread or yarn resulting from a single pass or movement of the needle in sewing, knitting, or embro...

The systematic examination and interpretation of stories or narratives to understand their structure, themes, and meanin...

The activity or art of telling or writing stories, especially in a structured and engaging manner.

A designated period during which stories are read aloud to an audience, typically children, often in educational or recr...

Organized and systematic sequences of steps designed to guide sales activities from initial contact to closing a deal.

The term 'Strukturkapital' refers to the structural capital of an organization, encompassing the non-physical assets tha...

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A supply side platform (SSP) is a technology platform used by digital media owners to manage, sell, and optimize availab...

A strategic planning technique used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats relate...

A term referring to the capital or assets that are utilized within a system, often in the context of economic or organiz...

A search filter is a tool or criterion used to narrow down search results by specifying particular parameters or conditi...

Søkeintensjon refererer til brukerens underliggende motivasjon eller hensikt bak et søk i en søkemotor. For bedrifter er...

A software application used to locate and display content in response to user queries. Most commonly refers to systems l...

A form of internet marketing that promotes websites by enhancing their visibility in search engine results pages (SERPs)...

En prosess for å forbedre synligheten og rangeringen av en nettside i organiske søkeresultater fra søkemotorer, med mål ...

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The process of analyzing keywords to optimize content for search engines.

SaaS, or Software as a Service, is a cloud-based service where instead of downloading software on your desktop PC or bus...

A molecular biology technique used to identify and quantify gene expression by sequencing short DNA tags derived from me...

A hierarchical or organized framework used to assign tags or labels to data, content, or elements to facilitate classifi...