Brand awareness

brænd əˈwɛrnəs
English marketingadvertisingbusinessconsumer behavior

Definisjon

Omfanget av hvor kjent forbrukerne er med de karakteristiske kvalitetene eller bildet av et bestemt merke av varer eller tjenester.

Synonymer3

brand recognitionbrand knowledgebrand familiarity

Antonymer2

brand ignorancebrand indifference

Eksempler på bruk1

1

Increasing brand awareness can lead to higher sales; Companies invest in marketing strategies to enhance brand awareness; Social media campaigns are effective tools for building brand awareness.

Etymologi og opprinnelse

The term "brand" originates from the Old Norse word "brandr," meaning "to burn," as it referred to marking cattle; "awareness" comes from the Middle English "awaren," meaning "to be aware."

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Algoritme

"Algoritme" shapes the visibility of content, directly influencing "brand awareness" by determining what audiences see and engage with online.

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Facebook Pixel

Brand awareness and Facebook Pixel are interconnected through the ability of the Pixel to track user interactions and behaviors, allowing businesses to refine their marketing strategies and enhance their brand visibility effectively.

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Hotjar

Brand awareness and Hotjar are interconnected as Hotjar's analytics tools help businesses understand user behavior, ultimately enhancing their brand awareness through insights that inform effective marketing strategies.

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Programmatisk annonsering

"Programmatisk annonsering" (programmatic advertising) enhances "brand awareness" by leveraging automated algorithms to target specific audiences effectively, ensuring that brands are seen by the right people at the right time.

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Retargeting

Retargeting enhances brand awareness by reminding potential customers of a brand's presence, encouraging them to engage and convert after their initial interaction.

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