Competitive analysis

kəmˈpɛtɪtɪv əˈnælɪsɪs
English BusinessMarketingStrategyResearch

Definisjon

En prosess for å identifisere og vurdere styrkene og svakhetene til konkurrenter innen et marked for å informere forretningsstrategien.

Synonymer3

Market analysiscompetitor analysiscompetitive benchmarking

Antonymer1

None

Eksempler på bruk1

1

Conducting a competitive analysis helps businesses understand market trends; A thorough competitive analysis revealed gaps in our service offerings; We used competitive analysis to adjust our pricing strategy.

Etymologi og opprinnelse

The term 'competitive' originates from the Latin 'competere,' meaning 'to strive together,' while 'analysis' comes from the Greek 'analusis,' meaning 'a breaking up.'

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"ABC-Analyse (Strategic Method of Inventory Management)"

is a tool for

40
styrke
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Annonsegruppe

Both 'Competitive analysis' and 'Annonsegruppe' involve strategic evaluation—where competitive analysis assesses market positioning while annoncegruppe (ad group) focuses on optimizing advertising strategies among competitors.

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Annonsegjenkjenning

Both 'Competitive analysis' and 'Annonsegjenkjenning' involve a strategic evaluation process; the former assesses marketplace dynamics, while the latter identifies and analyzes advertisements to enhance marketing effectiveness.

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Algoritme

An algorithm is a structured approach that can be utilized in competitive analysis to systematically evaluate and interpret data about competitors, revealing insights that drive strategic decision-making.

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bot

A 'bot' can be a powerful tool in competitive analysis, automating the collection and analysis of data from competitors' online activities to uncover strategic insights.

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Hotjar

Hotjar, a tool for website behavior analytics, plays a vital role in competitive analysis by providing insights into user interactions and engagement on your site compared to competitors.

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