Competitive analysis

kəmˈpɛtɪtɪv əˈnælɪsɪs
English BusinessMarketingStrategyResearch

Definisjon

The process of identifying and evaluating the strengths and weaknesses of competitors within a market to inform business strategy.

Synonymer3

Market analysiscompetitor analysiscompetitive benchmarking

Antonymer1

None

Eksempler på bruk1

1

Conducting a competitive analysis helps businesses understand market trends; A thorough competitive analysis revealed gaps in our service offerings; We used competitive analysis to adjust our pricing strategy.

Etymologi og opprinnelse

The term 'competitive' originates from the Latin 'competere,' meaning 'to strive together,' while 'analysis' comes from the Greek 'analusis,' meaning 'a breaking up.'

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