Content marketing strategy

kənˈtɛnt ˈmɑrkɪtɪŋ ˈstrætəʤi
EnglishMarketingStrategyContentDigital+1 til

Definisjon

En strategisk tilnærming til å lage og distribuere verdifullt, relevant innhold for å tiltrekke og engasjere en målgruppe, som til slutt fører til lønnsom kundeadferd.

Synonymer3

Content strategyinbound marketingdigital marketing

Antonymer2

Outbound marketinginterruption marketing

Eksempler på bruk1

1

Creating a blog that offers valuable insights into your industry; Using social media to share informative articles and engage with your audience; Developing a video series that addresses common customer questions.

Etymologi og opprinnelse

"Content" originates from the Latin "contentum," meaning 'that which is contained'; "marketing" is derived from "market" + "-ing"; "strategy" comes from the Greek "strategia," meaning 'generalship' or 'planning'.

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"ABC-Analyse (Strategic Method of Inventory Management)"

both are strategic methods used for optimizing business processes

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Backlink

A backlink serves as a vital thread in a content marketing strategy, weaving together diverse online content to enhance visibility and authority in the digital landscape.

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merkebevissthet

The concept of 'merkebevissthet' (brand awareness) is fundamental to a 'Content marketing strategy', as effective content engages and informs audiences, ultimately elevating brand recognition and loyalty.

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bot

A content marketing strategy can leverage bots to automate engagement and deliver personalized content, enhancing audience interaction and optimizing marketing efforts.

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Brand positioning strategy

Both 'brand positioning strategy' and 'content marketing strategy' intertwine to create a coherent narrative that defines how a brand communicates its unique value to its target audience through tailored content.

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merkevare

A content marketing strategy effectively builds a merkevare (brand) by creating engaging narratives that resonate with the target audience, enhancing their perception and loyalty.

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a/b-test

is a tool for

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Ad tracking software

Ad tracking software complements a content marketing strategy by providing insights into audience engagement, allowing marketers to tailor their content to better meet the needs and interests of their target demographic.

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Annonse

"Annonse," which means "advertisement" in Norwegian, is a key element in a content marketing strategy, as both aim to engage and inform an audience while promoting products or services through compelling narrative and targeted messaging.

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annonsetekst

Both 'annonsetekst' (Norwegian for 'advertising text') and 'content marketing strategy' focus on crafting compelling narratives that engage audiences, driving them to take action through persuasive communication.

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