Customer data management

ˈkʌstəmər ˈdeɪtə ˌmænɪdʒmənt
EnglishBusinessTechnologyDataManagement

Definisjon

The systematic process of collecting, organizing, and managing customer data to enhance business relationships and improve customer service.

Synonymer3

Customer relationship management (CRM)data managementclient data management

Antonymer2

Data mismanagementneglect of customer data

Eksempler på bruk1

1

Effective customer data management is crucial for understanding consumer behavior; companies often invest in software solutions to streamline customer data management processes.

Etymologi og opprinnelse

Customer: from Middle English 'custumer,' derived from Old French 'custumer,' meaning 'to accustom'; Data: from Latin 'data,' meaning 'things given'; Management: from Latin 'manu agere,' meaning 'to handle.'

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The Facebook Pixel acts as a digital connector, enabling businesses to track user interactions and streamline customer data management for more personalized marketing strategies.

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Multichannel marketing thrives on effective customer data management, as it relies on insights from diverse data sources to tailor personalized campaigns across varying platforms, enhancing customer engagement.

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Inbound marketing software strategically attracts and engages potential customers, while customer data management ensures that the insights gained from these interactions are organized and leveraged to enhance personalized marketing efforts.

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Google Ads and Customer Data Management converge in the realm of targeted marketing, where customer insights drive ad effectiveness and enhance personalized engagement.

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kodet designspråk

Both "kodet designspråk" and "Customer data management" emphasize the importance of structured organization—one in creating cohesive visual identity and interaction patterns, and the other in cultivating organized, actionable insights from consumer information.

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merkevare

The term 'merkevare,' which means 'brand' in Norwegian, is intricately linked to 'Customer data management' as effective management of customer data helps brands understand their audience and enhance their identity and reputation in the marketplace.

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Flyer

A 'flyer' is a promotional tool that can be enhanced through 'customer data management' to target the right audience, maximizing its effectiveness in reaching potential clients.

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Ad targeting software

Ad targeting software and customer data management are intricately linked as both harness and analyze user information to optimize marketing strategies and deliver personalized experiences.

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Annonsegjenkjenning

"Annonsegjenkjenning," which translates to ad recognition, enhances customer data management by using advanced algorithms to analyze consumer interaction with advertisements, allowing businesses to tailor their strategies based on recognized preferences.

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Demand Generation Tactics

Demand Generation Tactics rely on effective Customer Data Management to identify and target potential leads, ensuring marketing efforts resonate with the right audience for optimal engagement.

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