Customer journey

ˈkʌstəmər ˈdʒɜrni
English Marketingbusinesscustomer experienceuser experience

Definisjon

The complete experience a customer has with a brand or company, from initial awareness to post-purchase interactions.

Synonymer3

Customer experienceclient journeyconsumer journey

Antonymer2

Customer lossdisengagement

Eksempler på bruk1

1

The customer journey map helps businesses understand the stages customers go through when interacting with their services; Analyzing the customer journey can reveal pain points and opportunities for improvement.

Etymologi og opprinnelse

The term "customer" comes from the Latin "custos," meaning "keeper" or "guard," while "journey" originates from the Old French "jornee," meaning "a day's travel."

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

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annonsering

The connection between 'customer journey' and 'annonsering' (advertising) lies in the idea that effective advertising guides consumers along their journey, influencing their decisions and experiences from awareness to purchase.

Utforsk relasjon

Hotjar

The connection between 'Customer journey' and 'Hotjar' lies in the fact that Hotjar provides insights and analytics tools that help businesses understand and enhance their customers' experiences throughout their journey.

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mobile flater

The connection between 'Customer journey' and 'mobile flater' lies in the concept of enhancing user experience; just as a customer journey maps the path and interactions a consumer has with a brand, a mobile flater—potentially a tool for optimizing

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datautvinning

The connection between 'Customer journey' and 'datautvinning' (data mining) lies in the idea that analyzing customer behavior through data mining can illuminate and enhance the intricate path of a customer's experience, ultimately leading to personalized and more effective marketing strategies

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Demand Generation

The "customer journey" is the pathway that guides potential buyers from awareness to purchase, while "demand generation" ignites this journey by creating interest and attracting prospects, making both concepts integral to converting interest into loyalty.

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Competitive analysis

The customer journey maps the experiences and touchpoints of buyers, while competitive analysis sheds light on how rival offerings influence those experiences, creating a strategic interplay that drives improvements in both customer satisfaction and market positioning.

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vane

The customer journey, like a weather vane, constantly shifts direction based on feedback and insights, guiding businesses toward a more responsive and adaptive approach to meet their clients' needs.

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Demographics

The customer journey is shaped by demographics, as understanding the diverse backgrounds and preferences of consumers allows businesses to tailor their experiences and enhance engagement along the path to purchase.

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Influencer marketing strategy

An influencer marketing strategy enhances the customer journey by leveraging trusted voices to guide potential buyers through their decision-making process, creating a more personalized and engaging experience.

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alt-tekst

'Alt-tekst' enhances the 'Customer journey' by providing essential context and accessibility for users with visual impairments, ensuring an inclusive experience throughout their interaction with digital content.

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