Demand gen

/dɪˈmænd dʒɛn/
English marketingsaleslead generationstrategy+1 til

Definisjon

A marketing strategy aimed at generating interest and leads for a product or service, typically through targeted campaigns and content.

Synonymer3

lead generationcustomer acquisitioninbound marketing

Antonymer3

salessupplyoffering

Eksempler på bruk1

1

Companies often invest heavily in demand gen to ensure a steady flow of potential customers; A successful demand gen campaign can significantly boost a company's sales pipeline.

Etymologi og opprinnelse

The term combines "demand," referring to consumer desire for a product, and "gen," short for generation, indicating the creation of leads or interest.

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

Se alle relasjoner

Sales enablement

Sales enablement and demand generation are interconnected as both aim to empower sales teams with the necessary tools and insights to effectively convert generated interest into actual revenue.

Utforsk relasjon

Online marketing strategy

Online marketing strategy is the blueprint that guides demand gen efforts in attracting and nurturing leads, ultimately driving conversions and business growth.

Utforsk relasjon

Annonse

"Annonse," which means advertisement in Norwegian, connects to "demand gen" as both involve strategically creating interest and awareness to inspire consumer action and drive sales.

Utforsk relasjon

kostnad per tusen (cpt)

"Kostnad per tusen (CPT) is a key metric in demand generation, as it measures the cost-effectiveness of reaching potential customers and driving interest in a product or service."

Utforsk relasjon

User experience design process

The 'User experience design process' enhances 'Demand gen' efforts by crafting intuitive interfaces that engage users, driving conversions through an informed understanding of customer needs.

Utforsk relasjon

Bannerblindhet

'Bannerblindhet,' or banner blindness, refers to the tendency of users to ignore banners on websites, while 'demand gen' (demand generation) is about creating interest and demand for a product or service; both concepts highlight the challenge of

Utforsk relasjon

Marketing strategy

A marketing strategy lays the foundational blueprint for effective demand generation, as it defines the target audience and channels that drive interest and engagement in a product or service.

Utforsk relasjon

nedlastinger

"Nedlastinger," meaning "downloads" in Norwegian, connects to "Demand gen" as both involve generating interest and engagement, where downloads represent tangible consumer actions fueled by effective demand generation strategies.

Utforsk relasjon

Call tracking platform

A call tracking platform enhances demand generation efforts by providing insights into customer interactions, enabling businesses to tailor their marketing strategies for greater effectiveness.

Utforsk relasjon

Annonsegruppe

"Annonsegruppe," which means "advertising group" in Norwegian, connects with "Demand gen" as both involve strategic approaches to generating interest and engagement for products or services, ultimately driving consumer demand.

Utforsk relasjon

Relaterte ord94 ord

Se alle

Relaterte artikler

Laster innhold...