Demand gen
Definisjon
A marketing strategy aimed at generating interest and leads for a product or service, typically through targeted campaigns and content.
Synonymer3
Antonymer3
Eksempler på bruk1
Companies often invest heavily in demand gen to ensure a steady flow of potential customers; A successful demand gen campaign can significantly boost a company's sales pipeline.
Etymologi og opprinnelse
The term combines "demand," referring to consumer desire for a product, and "gen," short for generation, indicating the creation of leads or interest.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Sales enablement
Sales enablement and demand generation are interconnected as both aim to empower sales teams with the necessary tools and insights to effectively convert generated interest into actual revenue.
Online marketing strategy
Online marketing strategy is the blueprint that guides demand gen efforts in attracting and nurturing leads, ultimately driving conversions and business growth.
Annonse
"Annonse," which means advertisement in Norwegian, connects to "demand gen" as both involve strategically creating interest and awareness to inspire consumer action and drive sales.
kostnad per tusen (cpt)
"Kostnad per tusen (CPT) is a key metric in demand generation, as it measures the cost-effectiveness of reaching potential customers and driving interest in a product or service."
User experience design process
The 'User experience design process' enhances 'Demand gen' efforts by crafting intuitive interfaces that engage users, driving conversions through an informed understanding of customer needs.
Bannerblindhet
'Bannerblindhet,' or banner blindness, refers to the tendency of users to ignore banners on websites, while 'demand gen' (demand generation) is about creating interest and demand for a product or service; both concepts highlight the challenge of
Marketing strategy
A marketing strategy lays the foundational blueprint for effective demand generation, as it defines the target audience and channels that drive interest and engagement in a product or service.
nedlastinger
"Nedlastinger," meaning "downloads" in Norwegian, connects to "Demand gen" as both involve generating interest and engagement, where downloads represent tangible consumer actions fueled by effective demand generation strategies.
Call tracking platform
A call tracking platform enhances demand generation efforts by providing insights into customer interactions, enabling businesses to tailor their marketing strategies for greater effectiveness.
Annonsegruppe
"Annonsegruppe," which means "advertising group" in Norwegian, connects with "Demand gen" as both involve strategic approaches to generating interest and engagement for products or services, ultimately driving consumer demand.
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