Marketing funnel

ˈmɑrkɪtɪŋ ˈfʌnəl
EnglishMarketingSalesStrategyCustomer Acquisition

Definisjon

En konseptuell ramme som illustrerer trinnene potensielle kunder går gjennom, fra første bevissthet til endelig kjøp, ofte avbildet som en trakt som blir smalere i hver fase.

Synonymer3

Sales funnelconversion funnelpurchase funnel

Antonymer2

Sales pipelinecustomer retention

Eksempler på bruk1

1

Businesses often utilize a marketing funnel to strategize their advertising efforts; the marketing funnel aids in identifying where potential customers disengage in the purchasing process; understanding each stage of the marketing funnel can enhance conversion rates.

Etymologi og opprinnelse

The term 'marketing' derives from the Middle English 'market', meaning 'to buy or sell', while 'funnel' originates from the Latin 'fundibulum', referring to a tube or pipe used to direct flow.

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"ABC-Analyse (Strategic Method of Inventory Management)"

both are strategic tools used for optimizing business processes

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Utforsk relasjon

Facebook-kampanje

The connection between 'Marketing funnel' and 'Facebook-kampanje' lies in the fact that a Facebook campaign effectively utilizes the marketing funnel strategy to guide potential customers from awareness to conversion through targeted ads and engagement.

Utforsk relasjon

Flyer

A 'Flyer' serves as the initial attraction in a 'Marketing funnel,' capturing attention and guiding potential customers towards deeper engagement and conversion.

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Programmatisk annonsering

Programmatisk annonsering (programmatic advertising) seamlessly integrates into the marketing funnel by automating targeted ad placements that guide consumers through each stage, from awareness to conversion.

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annonsering

"Annonsering" (advertising) serves as the initial spark that ignites interest and attracts potential customers at the top of the marketing funnel, guiding them through the journey toward conversion.

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keynote

The 'marketing funnel' strategically guides potential customers through stages of decision-making, much like a 'keynote' speaker captivates and influences an audience to drive engagement and action.

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