Growth hacking platform

groʊθ ˈhækɪŋ ˈplætfɔrm
Englishbusinesstechnologymarketingstartups+1 til

Definisjon

A strategy or platform designed to facilitate rapid growth for businesses, particularly startups, through innovative marketing and analytical techniques.

Synonymer3

growth optimization toolmarketing automation platformcustomer acquisition platform

Antonymer2

stagnationdecline

Eksempler på bruk1

1

Many startups use growth hacking platforms to scale quickly; A growth hacking platform can provide analytics tools that help identify user behavior; Companies are increasingly adopting growth hacking platforms to enhance their marketing strategies.

Etymologi og opprinnelse

The term 'growth hacking' was coined by Sean Ellis in 2010, combining 'growth' (the process of increasing) and 'hacking' (the innovative and unconventional approach to solving problems). 'Platform' originates from the Old French 'plateforme,' meaning a flat surface.

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Growth hacking platforms utilize data-driven strategies to optimize user acquisition and engagement, which aligns seamlessly with direct marketing’s focus on targeted outreach and measurable results.

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Both 'growth hacking platforms' and 'attribution software' serve as essential tools in marketing strategies, enabling businesses to efficiently accelerate user acquisition while accurately tracking the effectiveness of their campaigns.

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