impressions
Definisjon
Effekten, følelsen eller bildet som beholdes som en konsekvens av erfaring; et merke eller avtrykk laget ved trykk.
Synonymer5
Antonymer3
Eksempler på bruk1
She left a strong impression on everyone she met; The artist made several impressions of the sculpture; His first impressions of the city were very positive.
Etymologi og opprinnelse
From Latin 'impressio', from 'imprimere' meaning 'to press into or upon', combining 'in-' (into) and 'premere' (to press). The term evolved in Middle English to denote both physical marks and mental effects.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Ad placement
Ad placement directly determines where and how often an ad is shown to a target audience, which in turn directly influences the number of impressions the ad receives. Specifically, selecting high-traffic, relevant digital locations—such as popular websites, social media feeds, or mobile apps—maximizes the visibility of the ad, thereby increasing impressions. Conversely, poor ad placement in low-traffic or irrelevant channels results in fewer impressions, limiting campaign reach and effectiveness. In digital strategy, optimizing ad placement involves analyzing audience behavior and platform metrics to ensure ads appear in contexts where users are most likely to engage, thus driving higher impression counts that are critical for brand awareness and subsequent conversion opportunities. Therefore, ad placement acts as the primary lever controlling impressions, making their relationship essential for measuring and scaling marketing impact.
tilbud og etterspørsel
is influenced by
a/b-test
is used to compare the effectiveness of different impressions
"ABC-Analyse (Strategic Method of Inventory Management)"
is used for prioritizing inventory items based on their importance
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on targeting and engaging specific high-value accounts with personalized campaigns rather than broad audience segments. Impressions, in the digital marketing context, represent the number of times an ad or content is displayed to users. In ABM, impressions are strategically optimized and measured at the account level rather than at a broad demographic or interest-based level. This means impressions are carefully allocated to key decision-makers within targeted accounts to maximize relevance and minimize wasted spend. The relationship lies in how impressions serve as a tactical metric to gauge the reach and frequency of ABM campaigns within those precise accounts. By analyzing impressions data tied to specific accounts, marketers can refine targeting, adjust messaging frequency, and improve engagement quality. Therefore, impressions in ABM are not just volume metrics but are actionable signals that inform account-specific campaign adjustments, ensuring that marketing efforts are highly focused and efficient.
Account executive
In marketing and digital strategy, an Account Executive (AE) acts as the primary liaison between the client and the agency or company, responsible for managing client relationships, understanding campaign goals, and ensuring deliverables align with client expectations. Impressions, which quantify the number of times an ad or content is displayed to users, serve as a key performance metric that AEs monitor and communicate to clients to demonstrate campaign reach and visibility. The AE uses impressions data to evaluate whether the campaign is achieving its intended exposure, to justify budget allocations, and to recommend strategic adjustments such as targeting refinements or creative changes. By interpreting impressions alongside other metrics, the AE can provide actionable insights to optimize campaign effectiveness and maintain client satisfaction. Therefore, impressions are a critical data point that informs the AE’s client management and strategic decision-making processes, directly impacting campaign success and client retention.
Ad monitoring software
Ad monitoring software tracks and analyzes the delivery and performance of digital advertisements, with impressions being a fundamental metric it measures. Specifically, impressions represent the number of times an ad is displayed to users, serving as a baseline indicator of ad visibility and reach. By capturing impression data, ad monitoring software enables marketers to verify whether ads are being served as intended across platforms, detect discrepancies such as under-delivery or fraudulent activity (e.g., fake impressions), and optimize campaign budgets accordingly. Furthermore, impression counts collected through monitoring inform strategic decisions like frequency capping, audience targeting adjustments, and creative rotation to maximize engagement and ROI. Without accurate impression tracking via ad monitoring software, marketers lack reliable insight into the scale and effectiveness of their ad exposure, making impression data and ad monitoring software intrinsically linked in executing and refining digital marketing strategies.
Ad copy
Ad copy directly influences the number and quality of impressions an ad receives by determining how compelling and relevant the ad is to the target audience. Well-crafted ad copy with clear messaging, strong calls-to-action, and targeted language increases the likelihood that the ad will be shown more frequently and to a more engaged audience through improved relevance scores and click-through rates in digital advertising platforms. This, in turn, can lead to higher impressions because platforms prioritize ads that perform well in terms of user engagement metrics. Conversely, poor ad copy can reduce ad visibility and limit impressions by lowering ad quality scores and causing platforms to allocate less budget or fewer placements to the ad. Therefore, the effectiveness of ad copy directly impacts impression volume by influencing platform algorithms and audience engagement, making the relationship between ad copy and impressions a critical lever in optimizing digital marketing campaigns.
Ad creative
Ad creative directly influences impressions by determining the appeal, relevance, and engagement potential of an advertisement, which impacts how often the ad is served and viewed within digital platforms. Specifically, platforms like Google Ads or Facebook Ads use ad creative quality signals—such as click-through rate (CTR), relevance score, and user engagement metrics—to optimize ad delivery algorithms. High-performing creatives tend to receive more impressions because the platform prioritizes ads that generate better user interaction and advertiser ROI. Conversely, poorly designed or irrelevant creatives may lead to lower impression volumes as platforms limit their exposure to reduce wasted spend and improve user experience. Therefore, marketers must craft compelling ad creatives tailored to their target audience to maximize impressions efficiently, leveraging creative testing and iteration to improve ad delivery and scale reach within budget constraints.
Ad creative testing
Ad creative testing directly influences the volume and quality of impressions by systematically evaluating different ad elements—such as visuals, copy, calls-to-action, and formats—to identify which variants generate higher user engagement and visibility. Through iterative testing, marketers can optimize creatives to improve click-through rates and relevance scores, which in turn often leads to increased impressions due to better ad placement and bidding efficiency in digital advertising platforms. Essentially, ad creative testing informs which creative assets are most effective at capturing audience attention, thereby maximizing the number of impressions served to the target audience within budget constraints. This relationship is practical and actionable because without testing, impressions might be wasted on underperforming creatives, whereas testing ensures impressions are allocated to ads with proven resonance, improving overall campaign ROI and scaling potential.
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