tilbud og etterspørsel

tiˈlbuːd ɔː etːərˈspœrsel
Norwegian economicsmarket analysisbusinessfinance

Definisjon

"Tilbud og etterspørsel" refererer til den økonomiske modellen som forklarer hvordan prisen og mengden av varer bestemmes i et marked.

Synonymer2

supplydemand

Antonymer1

none

Eksempler på bruk1

1

The law of tilbud og etterspørsel states that as supply increases and demand decreases, prices will fall; conversely, as demand increases and supply decreases, prices will rise.

Etymologi og opprinnelse

The phrase originates from economic theories developed in the 18th and 19th centuries, deriving from the words "tilbud" (supply) and "etterspørsel" (demand) in Norwegian.

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prissammenligning

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heatmap

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produktfeed

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impressions

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Annonse

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Ad creative

Ad creative directly influences the dynamics of tilbud og etterspørsel (supply and demand) by shaping consumer perception and stimulating demand for a product or service. Effective ad creatives highlight unique value propositions, create emotional or rational appeal, and differentiate offerings in a crowded market, thereby increasing consumer desire and willingness to purchase. This heightened demand can shift the demand curve upward, allowing businesses to command higher prices or increase sales volume. Conversely, understanding tilbud og etterspørsel helps marketers tailor ad creatives to current market conditions—if supply is abundant but demand is low, creatives may focus on urgency or scarcity to boost demand; if demand outstrips supply, creatives might emphasize exclusivity or premium positioning. In digital strategy, real-time data on supply and demand trends can inform iterative adjustments to ad creatives, optimizing campaign performance and budget allocation. Thus, ad creatives act as a lever to modulate demand in response to supply conditions, while insights from tilbud og etterspørsel guide the strategic messaging and positioning within the creative process.

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