Influencer marketing
Definisjon
A marketing strategy that involves collaborating with influential individuals to promote products or services to their followers.
Synonymer3
Antonymer3
Eksempler på bruk1
Brands often collaborate with influencers on campaigns; influencer marketing has emerged as a significant strategy in digital advertising; many businesses depend on influencer marketing to engage younger demographics.
Etymologi og opprinnelse
The term 'influencer' originates from the Latin word 'influere,' meaning 'to flow into,' and 'marketing,' derived from the Old English 'merchantic,' which relates to trade.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
visnings-url
Influencer marketing leverages visnings-URLs to track engagement and reach, transforming online interactions into measurable impact for brands.
anskaffelseskostnad (cac)
The connection between 'anskaffelseskostnad (cac)' and 'influencer marketing' lies in their shared goal of optimizing cost-efficiency; while CAC measures the expense incurred to acquire a customer, influencer marketing seeks to maximize return on investment
Affiliate program
Both 'affiliate program' and 'influencer marketing' leverage partnerships to drive sales and brand visibility, utilizing individuals to authentically promote products through their networks.
Targeting
Targeting and influencer marketing are intertwined as brands strategically identify and engage specific audiences through trusted voices to amplify their messages and drive associations.
Persona
Influencer marketing leverages the carefully crafted persona of social media figures to resonate with audiences, creating authentic connections that drive brand engagement.
CPM (Cost-per-thousand)
Influencer marketing often utilizes CPM as a metric to gauge the effectiveness of campaigns by measuring the cost of reaching a thousand potential consumers through influential voices.
Annonsegruppe
Both 'Influencer marketing' and 'Annonsegruppe' (which translates to 'ad group' in English) highlight the collaboration between brands and key figures or segmented audiences to maximize impact and engagement in advertising campaigns.
analog markedsføring
Both 'Influencer marketing' and 'analog markedsføring' represent strategies to sway consumer behavior, bridging the gap between traditional advertising techniques and modern digital engagement by leveraging trusted sources to promote products.
Customer data management
Influencer marketing leverages customer data management to identify target audiences and tailor campaigns, creating personalized connections that enhance brand engagement and drive sales.
Email marketing
Both influencer marketing and email marketing leverage personalized communication to engage and influence target audiences, ultimately driving brand awareness and customer loyalty.
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