influencer marketing

in-floo-en-ser mar-ket-ing
English digital marketingbusinessadvertisingsocial media+1 til

Definisjon

A form of marketing that focuses on using key individuals (influencers) to drive the brand's message to the larger market.

Synonymer3

social media marketingendorsement marketingcelebrity marketing

Antonymer2

traditional advertisinggeneral marketing

Eksempler på bruk1

1

Influencer marketing has become a vital strategy for brands to reach younger audiences; Many companies collaborate with influencers to promote their products on social media platforms; Brands often track engagement metrics to assess the success of influencer marketing campaigns.

Etymologi og opprinnelse

The term "influencer" comes from the Latin "influere," meaning to flow in, while "marketing" originates from the Latin "mercatus," meaning market or trade.

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kostnad per tusen (cpt)

The connection between 'kostnad per tusen (CPT)' and 'influencer marketing' lies in the fact that both concepts rely on measurable costs to evaluate the effectiveness and reach of advertising campaigns, making them essential metrics for marketers looking to optimize

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Email List Building

Email list building and influencer marketing intertwine as both strategies amplify reach and engagement, leveraging curated audiences to foster authentic relationships and drive conversions.

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Attribution software

Attribution software measures the impact of marketing efforts, making it essential for optimizing influencer marketing campaigns by accurately tracking their performance and ROI.

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Facebook Business Manager

Influencer marketing thrives on platforms like Facebook Business Manager, which empowers brands to seamlessly manage partnerships and campaigns with key social media influencers to amplify their reach and engagement.

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Facebook

Influencer marketing thrives on Facebook's vast user base and targeted advertising capabilities, enabling brands to reach specific audiences through trusted voices in the digital landscape.

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Search engine optimization (SEO) platform

Influencer marketing and SEO platforms both harness the power of online visibility, where influencers enhance brand reach through authentic engagement, while SEO ensures that compelling content is discoverable in search results, creating a synergy to amplify digital presence.

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klikkfrekvens (ctr)

Influencer marketing and klikfrekvens (CTR) are interconnected as influencers drive engagement through authentic content, directly impacting the click-through rates of their promotional campaigns.

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Chatbot

Influencer marketing and chatbots both leverage innovative communication strategies to engage audiences and personalize brand interactions, creating a seamless blend of human touch and automated assistance in the digital marketing landscape.

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Email Marketing Strategy

Influencer marketing can enhance an email marketing strategy by leveraging influencers' credibility to craft more engaging and trustworthy content that resonates with targeted audiences, ultimately driving higher conversion rates.

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nøkkeltallsindikator (kpi)

Influencer marketing leverages nøkkeltallsindikatorer (KPIs) to measure the effectiveness of campaigns, ensuring brands maximize their impact through data-driven engagement.

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