Influencer marketing platform

ɪnˈfluːən.sər ˈmɑːrkɪtɪŋ ˈplætfɔrm
English Digital marketingsocial mediaadvertisingbranding+2 til

Definisjon

A digital platform that connects brands with influencers to promote products or services through social media and various online channels.

Synonymer3

Influencer platformsocial media marketing toolbrand ambassador program

Antonymer2

Traditional advertising methoddirect sales approach

Eksempler på bruk1

1

Many brands leverage influencer marketing platforms to effectively reach their target audience; An influencer marketing platform can streamline the process of identifying suitable influencers; Companies increasingly depend on influencer marketing platforms for their advertising strategies.

Etymologi og opprinnelse

The term 'influencer' is derived from the Latin 'influere,' meaning 'to flow in.' 'Marketing' comes from the word 'market,' which has Old English origins, while 'platform' is rooted in the Old French 'plateforme,' meaning 'flat form.'

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Email marketing platform

Both 'Email marketing platform' and 'Influencer marketing platform' serve as digital tools that connect brands with their target audiences, leveraging personalized communication and trusted networks to drive engagement and conversions.

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Social media content software

Both 'Social media content software' and 'Influencer marketing platform' are essential tools that empower brands to create, manage, and amplify their online presence through strategic engagement and collaboration with influential voices in the digital landscape.

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benchmarking

Benchmarking in business provides a standard for measuring performance, which influencer marketing platforms use to quantify the effectiveness of campaigns and assess how influencers' reach and engagement compare to industry standards.

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User experience design tools

Both 'Influencer marketing platforms' and 'User experience design tools' focus on understanding and enhancing audience engagement, as the former seeks to connect brands with consumers through influential voices, while the latter aims to create intuitive and appealing digital experiences for users.

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Nisje markedsføring

Influencer marketing platforms embody the principles of nisje markedsføring (niche marketing) by utilizing targeted social media voices to engage specific audiences, creating tailored content that resonates deeply within specialized markets.

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Ad tracking

Influencer marketing platforms and ad tracking are intertwined as both leverage data analytics to optimize campaign performance and ensure that brand collaborations resonate effectively with targeted audiences.

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Markedsplan

An influencer marketing platform is a strategic tool that can be integrated into a markedsplan (marketing plan) to enhance brand visibility and engagement through curated partnerships.

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Digital markedsføring

Both 'Influencer marketing platform' and 'Digital markedsføring' involve harnessing online strategies to engage audiences and promote brands collaboratively in the digital landscape.

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Integrated marketing

Both 'Influencer marketing platform' and 'Integrated marketing' revolve around synergizing various promotional channels to create a cohesive brand story that engages audiences effectively.

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Video markedsføring

Both "influencer marketing platform" and "video markedsføring" (video marketing) leverage the power of visual storytelling and social media to engage audiences, where influential figures use video content to enhance brand visibility and drive consumer action.

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