podcast

ˈpɒd.kæst
English mediaentertainmenttechnologyaudio+1 til

Definisjon

A digital audio file available on the internet for downloading to a computer or mobile device, typically released as part of a series.

Synonymer3

audio showdigital broadcastonline program

Antonymer1

none

Eksempler på bruk1

1

I love listening to true crime podcasts; She started a podcast about personal finance; Many podcasts are available for free on various platforms.

Etymologi og opprinnelse

The term "podcast" is a portmanteau of "iPod" (a brand of portable media players by Apple) and "broadcast". It was coined in the early 2000s.

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søkeord

The word 'søkeord,' meaning 'search term' in Norwegian, connects to 'podcast' as both are essential components in the digital content discovery ecosystem. 'Søkeord' refers to the keywords that users input into search engines to locate relevant podcasts that align with their interests. In this context, 'podcast' represents the audio content that users discover through these search terms. This relationship emphasizes the critical role of keywords in facilitating access to podcast content, making it a vital aspect of the user experience in digital media.

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Social Proof

Podcasts often utilize social proof by highlighting listener testimonials, featuring popular guests, and showcasing audience engagement metrics, such as download numbers and reviews, which enhances credibility and attracts new listeners. This connection is particularly strong in marketing and audience growth strategies.

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Marketing performance management software

Marketing performance management software can significantly enhance a podcast's effectiveness by providing targeted analytics on listener demographics, episode performance, and engagement metrics, which inform content strategy and optimize audience interaction.

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Inbound

Podcasts are a key component of inbound marketing strategies, serving as an engaging medium to attract and retain audiences through valuable content.

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Omnichannel marketing

Omnichannel marketing encompasses a variety of platforms, including podcasts, to deliver a unified customer experience. Podcasts are a vital component of this strategy, enabling brands to connect with audiences through engaging storytelling and audio content, which can significantly enhance brand loyalty and awareness.

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Strukturkapital

The term 'Strukturkapital' refers to the framework of intangible assets and organizational knowledge management, emphasizing the internal processes that contribute to an organization's value. In contrast, a 'podcast' serves as a medium for disseminating information and ideas through audio content, primarily targeting external audiences. While 'Strukturkapital' focuses on internal knowledge frameworks, it can benefit from external communication tools like podcasts to share insights and expertise, thereby enhancing its value. Thus, they can be viewed as complementary elements in the broader landscape of knowledge sharing, where effective internal knowledge management can be amplified through external communication channels.

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netthandel

While 'netthandel' (Norwegian for online shopping) and 'podcast' are both part of the digital landscape, they serve distinct purposes. 'Netthandel' pertains specifically to e-commerce, involving transactions of goods and services, whereas 'podcast' is a medium for audio content distribution, focusing on information and entertainment. Their relationship lies in their coexistence within the digital economy, but they do not directly influence each other.

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Customer data analysis

Customer data analysis provides valuable insights into audience preferences and behaviors, which can be used to tailor podcast topics, improve content relevance, and enhance listener engagement.

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markedsføring

Podcasts serve as a powerful medium for markedsføring (marketing), allowing brands to connect with their target audiences through engaging storytelling, informative discussions, and tailored advertising strategies. This approach not only boosts brand awareness but also fosters customer loyalty and trust.

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Social media advertising tools

Podcasts serve as a platform for brands to utilize social media advertising tools, allowing for the creation of engaging content that can be shared across social media channels, thus increasing brand visibility and audience engagement.

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