Influencer marketing strategy

ˈɪnfluːənsər ˈmɑːrkɪtɪŋ ˈstrætədʒi
Englishmarketingadvertisingsocial mediabusiness+1 til

Definisjon

A marketing strategy that leverages influential individuals (influencers) to promote products or services to their followers or audience.

Synonymer3

Endorsement strategysocial media marketingcontent marketing

Antonymer2

Traditional advertisingdirect marketing

Eksempler på bruk1

1

Influencers collaborate with brands to create authentic content; companies implement influencer marketing strategies to reach younger demographics; successful influencer marketing can lead to increased brand awareness and sales.

Etymologi og opprinnelse

Influencer: from 'influence' (Latin influentia) + marketing: from 'market' (Old English) + strategy: from 'strategia' (Greek strategia)

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merke

The term 'merke' can be associated with branding, which is a vital component of influencer marketing strategy, as it emphasizes the importance of cultivating a recognizable identity that influencers can authentically promote to engage their audience.

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annonsemedier

"Annonsemedier" (advertising media) and "influencer marketing strategy" converge in their shared purpose of leveraging platforms to effectively communicate and promote brands to targeted audiences through curated messages.

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Social media advertising strategy

Both 'social media advertising strategy' and 'influencer marketing strategy' leverage digital platforms to engage audiences effectively, utilizing targeted content and partnerships to drive brand awareness and connect with consumers.

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Markedsplan

A 'Markedsplan' serves as the foundational blueprint for a business, while an 'influencer marketing strategy' is a key component of that plan, harnessing social influence to amplify brand reach and engagement.

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Nettside

An "influencer marketing strategy" can effectively drive traffic to a "Nettside" (Norwegian for "website") by leveraging social media personalities to create authentic connections that encourage their followers to engage with the site's content.

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Business-to-business (B2B) marketing

Influencer marketing strategy in a B2B context leverages industry thought leaders to enhance credibility and drive engagement, transforming traditional marketing into a dynamic dialogue between businesses.

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merkevarelojalitet

An influencer marketing strategy can enhance **'merkevarelojalitet'** (brand loyalty) by building authentic relationships and trust with consumers through relatable, influential figures.

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kvalitetspoeng (google)

Both 'influencer marketing strategy' and 'kvalitetspoeng (Google)' revolve around the idea of leveraging credibility and relevance; the former does so through trusted voices in social media to enhance brand visibility, while the latter emphasizes quality scores to

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Demand generation platform

Both 'influencer marketing strategy' and 'demand generation platform' revolve around leveraging digital channels and relationships to create engagement and drive customer interest, ultimately enhancing brand visibility and sales conversion.

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Ad targeting strategy

Both 'influencer marketing strategy' and 'ad targeting strategy' revolve around the art of understanding and engaging specific audiences to maximize effectiveness and ensure that promotional efforts resonate with the right people.

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