Integrated marketing

ˈɪntɪɡreɪtəd ˈmɑrkɪtɪŋ
English marketing strategybusinessadvertisingcommunication+2 til

Definisjon

Integrert markedsføring refererer til en strategisk tilnærming som kombinerer ulike markedsføringskanaler og verktøy for å skape et enhetlig og sammenhengende budskap til målgruppen.

Synonymer3

holistic marketingcross-channel marketingunified marketing

Antonymer2

fragmented marketingdisjointed marketing

Eksempler på bruk1

1

Integrated marketing campaigns can enhance brand visibility; Companies often rely on integrated marketing strategies to maximize their outreach; The success of integrated marketing hinges on consistent messaging across all platforms.

Etymologi og opprinnelse

The term "integrated" comes from the Latin "integratus," meaning "to make whole," and "marketing" derives from the Latin "mercatus," meaning "market."

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"ABC-Analyse (Strategic Method of Inventory Management)"

both are strategic methods used in business management

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e-post

Integrated marketing orchestrates various promotional channels, including e-post, to create a cohesive and effective communication strategy that resonates with the audience.

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Customer Service Automation

Customer service automation enhances integrated marketing by streamlining client interactions and feedback, enabling businesses to tailor their marketing strategies more effectively based on real-time customer insights.

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keyword stuffing

Integrated marketing seeks to provide a cohesive brand message across multiple channels, while keyword stuffing undermines this consistency by prioritizing search engine optimization over genuine engagement, highlighting the balance between strategy and authenticity in digital communication.

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Social media monitoring software

Integrated marketing leverages social media monitoring software to analyze audience engagement and sentiment, enabling brands to refine their strategies and create more cohesive campaigns.

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swot-analyse

Both 'swot-analyse' and 'Integrated marketing' focus on assessing strengths and weaknesses to create cohesive strategies that effectively engage audiences and optimize business performance.

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