Markedsordboken
Market research
Definisjon
Hva er Market research?
Prosessen med å samle inn, analysere og tolke informasjon om et marked, inkludert informasjon om målmarkedet, forbrukerne og konkurrentene.
Hvordan brukes Market research?
Companies often conduct market research to understand consumer preferences; effective market research can lead to successful product launches; conducting thorough market research is essential before entering a new market.
Etymologi og opprinnelse
"Market" originates from the Latin word "mercatus," meaning "trade" or "marketplace," while "research" derives from the Old French "recercher," meaning "to seek out or search closely."
Synonymer
- market analysis
- consumer research
- market study
- competitor analysis
Antonymer
- none
Relasjoner
Se alle relasjoner- "ABC-Analyse (Strategic Method of Inventory Management)"
is used for
- Annonsegjenkjenning
Market research and annonsegjenkjenning (ad recognition) both involve analyzing consumer behavior and preferences to effectively tailor products and advertisements that resonate with targeted audiences.
- e-post
E-post serves as a digital communication tool that facilitates the distribution of surveys and feedback forms essential for gathering valuable insights in market research.
- Flyer
Market research often utilizes flyers as a vital tool for gathering consumer feedback and promoting products, making them essential in understanding target audiences and informing business strategies.
- forbruker
The connection between 'Market research' and 'forbruker' lies in the fact that market research often focuses on understanding consumer behavior and preferences, which is what 'forbruker' means in Norwegian—specifically referring to the consumer.
- Google Ads
Google Ads utilizes market research to optimize advertising campaigns by targeting the right audience with tailored messaging based on consumer insights.
Vanlige spørsmål om Market research
Hva brukes markedsundersøkelser ofte til i bedrifter?
Bedrifter gjennomfører ofte markedsundersøkelser for å forstå forbrukerpreferanser.
Hvorfor er grundige markedsundersøkelser viktige før man går inn i et nytt marked?
Grundige markedsundersøkelser er essensielle før man går inn i et nytt marked.