Marketing analytics
Definisjon
The practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize return on investment (ROI).
Synonymer3
Antonymer1
Eksempler på bruk1
Using marketing analytics helps companies understand customer behavior; businesses leverage marketing analytics to improve their strategies; marketing analytics can guide decisions on advertising spending.
Etymologi og opprinnelse
"Marketing" derives from the Latin "mercatus," meaning "market," and "analytics" comes from the Greek "analytikos," meaning "able to analyze."
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Email Marketing Strategy
Email marketing strategy and marketing analytics are intertwined as the effectiveness of email campaigns can be optimized through the actionable insights gathered from analyzing recipient engagement and response data.
Demand Generation Tool
Marketing analytics serves as the compass that guides demand generation tools, ensuring they target the right audiences with precision to drive meaningful engagement and conversions.
merkebevissthet
Marketing analytics and 'merkebevissthet' (brand awareness) are intertwined, as effective data analysis helps businesses understand and enhance consumer perception of their brand in the marketplace.
Kostnad per lead (CPL)
Marketing analytics enables businesses to effectively calculate and optimize their Kostnad per lead (CPL), thereby enhancing the efficiency of their advertising spend.
Email Marketing Automation
Marketing analytics serves as the compass that guides email marketing automation, enabling businesses to optimize their campaigns based on data-driven insights for improved engagement and conversion.
Pay-per-click (PPC) advertising management
Marketing analytics serves as the foundation for optimizing Pay-per-click (PPC) advertising management by providing data-driven insights that enhance targeting and improve return on investment.
e-post
Marketing analytics leverages data from e-post interactions to optimize targeting and improve campaign effectiveness.
partnermodell
"Marketing analytics" and "partnermodell" connect through the idea of optimizing business strategies; the former analyzes customer data to enhance marketing efforts, while the latter represents a collaborative model that leverages partnerships to drive mutual growth and success.
Attribution software
Marketing analytics and attribution software are intrinsically linked as they both empower businesses to decode the impact of their marketing efforts, ultimately guiding strategic decisions for optimized campaign performance.
kostnad per tusen (cpt)
Marketing analytics harnesses data to optimize advertising strategies, while 'kostnad per tusen (CPT)'—or cost per thousand—serves as a crucial metric within that analytics framework, helping marketers measure and manage their spending efficiency across campaigns.
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