Marketing campaign

/mɑrˈkɛtɪŋ kəmˈpeɪn/
English businessadvertisingstrategysales+2 til

Definisjon

En koordinert rekke av trinn som kan inkludere markedsføring av et produkt gjennom ulike typer medier.

Synonymer3

advertising campaignpromotional campaignad campaign

Antonymer1

none

Eksempler på bruk1

1

Social media platforms are frequently utilized to launch a marketing campaign; A successful marketing campaign can significantly enhance sales; Companies invest heavily in their marketing campaigns to effectively reach their target audience.

Etymologi og opprinnelse

"Marketing" derives from the word "market," with roots in Middle English and Old French; "campaign" originates from the Latin "campania," meaning "open country."

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"ABC-Analyse (Strategic Method of Inventory Management)"

is used for optimizing resources in

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ad exchange

A marketing campaign often requires efficient and targeted ad placements to reach the right audience at scale, and ad exchanges provide the technological infrastructure to facilitate this. Specifically, ad exchanges enable marketers to programmatically buy and sell ad inventory in real time across multiple publishers, allowing marketing campaigns to dynamically optimize their reach, targeting, and budget allocation. By leveraging data-driven bidding strategies on ad exchanges, campaigns can adjust impressions based on performance metrics such as click-through rates or conversions, improving ROI. This integration allows marketers to execute highly granular audience targeting, frequency capping, and budget pacing within a campaign, which would be difficult to achieve through direct publisher buys alone. Therefore, the ad exchange acts as a critical enabler for marketing campaigns to scale efficiently, optimize delivery, and respond quickly to market feedback, making the campaign more agile and data-driven.

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Backlink

A backlink serves as a digital endorsement in the vast web of the internet, enhancing a marketing campaign's visibility and credibility by driving organic traffic and boosting search engine rankings.

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Facebook SDK

A marketing campaign can leverage the Facebook SDK to amplify its reach and engagement through tailored advertising and seamless integration with social platforms.

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Flyer

A marketing campaign often takes flight through the distribution of flyers, transforming ideas into tangible messages that soar to reach potential customers.

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Frekvens

The word 'Frekvens' suggests the idea of frequency, which is crucial in a marketing campaign to determine how often messages are delivered to effectively engage the target audience.

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