Marketing performance analysis
Definisjon
Prosessen med å vurdere effektiviteten og innflytelsen av markedsføringsinnsatsene og strategiene.
Synonymer3
Antonymer1
Eksempler på bruk1
The marketing performance analysis showed that the latest campaign significantly boosted customer engagement. The team performed a comprehensive marketing performance analysis to pinpoint areas for improvement.
Etymologi og opprinnelse
"Marketing" originates from the Latin "mercatus," meaning trade; "performance" comes from the Old French "parformance," meaning accomplishment; and "analysis" is derived from the Greek "analusis," meaning a breaking down.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is a tool for
Bannerblindhet
The connection between 'Bannerblindhet' (banner blindness) and 'Marketing performance analysis' lies in the need for marketers to adapt their strategies by understanding the phenomenon of consumers ignoring online ads, thus enhancing their campaign evaluations to optimize engagement and ROI.
Annonseringsmål
The connection between 'Annonseringsmål' (advertising goals) and 'Marketing performance analysis' lies in their shared focus on measuring and evaluating the effectiveness of promotional strategies to optimize business outcomes.
Programmatisk annonsering
"Programmatisk annonsering" (programmatic advertising) leverages data-driven algorithms to optimize ad placements, making it a key component in the "Marketing performance analysis" process, as it allows businesses to evaluate and enhance their advertising effectiveness in real-time
innkommende markedsføring
"Marketing performance analysis" and "innkommende markedsføring" (which translates to "inbound marketing" in English) are interconnected as both focus on evaluating strategies to attract and engage customers, emphasizing the importance of understanding data-driven results to enhance
Demand Generation Strategy
Marketing performance analysis and demand generation strategy are intertwined as the former provides insights into the effectiveness of tactics that inform and refine the latter, enabling businesses to optimize their approach in attracting and nurturing potential customers.
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