Marketing performance analysis

mɑːrˈkɛtɪŋ pərˈfɔːrməns əˈnælɪsɪs
English businessanalyticsmarketingperformance assessment

Definisjon

The process of assessing the effectiveness and impact of marketing strategies and efforts.

Synonymer3

marketing analysisperformance assessmentcampaign evaluation

Antonymer1

none

Eksempler på bruk1

1

The marketing performance analysis showed that the latest campaign significantly boosted customer engagement. The team performed a comprehensive marketing performance analysis to pinpoint areas for improvement.

Etymologi og opprinnelse

"Marketing" originates from the Latin "mercatus," meaning trade; "performance" comes from the Old French "parformance," meaning accomplishment; and "analysis" is derived from the Greek "analusis," meaning a breaking down.

Relasjonsmatrise

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Online marketing strategy

"Online marketing strategy" acts as a blueprint for promoting products effectively, while "marketing performance analysis" serves as the compass to measure the success of those strategies, ensuring that businesses can adjust their tactics for optimal impact.

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Annonse

"Annonse" (advertisement) is a critical component of marketing performance analysis, as understanding the effectiveness of ads is essential for optimizing marketing strategies and enhancing overall campaign success.

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kostnad per tusen (cpt)

The connection between 'kostnad per tusen (cpt)' and 'Marketing performance analysis' lies in their shared focus on measuring efficiency and effectiveness, as cpt quantifies cost-effectiveness in reaching audiences, which is a crucial element in evaluating marketing

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Demand generation platform

Both 'demand generation platform' and 'marketing performance analysis' are essential components of a holistic marketing strategy, as the former drives consumer interest and engagement, while the latter measures the effectiveness of those efforts to optimize future campaigns.

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User experience design process

The user experience design process and marketing performance analysis are interconnected strategies that, when harmonized, enhance customer satisfaction and drive effective messaging, ultimately leading to improved product engagement and conversion rates.

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Bannerblindhet

The connection between 'Bannerblindhet' (banner blindness) and 'Marketing performance analysis' lies in the need for marketers to adapt their strategies by understanding the phenomenon of consumers ignoring online ads, thus enhancing their campaign evaluations to optimize engagement and ROI.

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nedlastinger

"Nedlastinger," which means "downloads" in Norwegian, connects to "Marketing performance analysis" as downloads can be a key metric in evaluating the effectiveness of marketing campaigns in driving user engagement and conversion.

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Call tracking platform

A call tracking platform enhances marketing performance analysis by providing valuable data on customer interactions, helping to refine strategies and improve campaign effectiveness.

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Annonsegruppe

Annonsegruppe, meaning "ad group" in Norwegian, is essential for organizing and optimizing campaigns in marketing performance analysis, as it allows marketers to assess the effectiveness of their advertisements and improve ROI through targeted data insights.

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Nettside

A 'Nettside' serves as a digital storefront where 'Marketing performance analysis' acts as the compass, guiding businesses to optimize their online presence and enhance customer engagement.

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