Marketing performance evaluation

mɑrˈkɛtɪŋ pərˈfɔrməns ˌɛvæljuˈeɪʃən
Englishbusinessmarketinganalyticsevaluation+2 til

Definisjon

The systematic process of assessing the effectiveness and efficiency of marketing strategies and campaigns in achieving specific business objectives.

Synonymer3

performance assessmentmarketing evaluationmarketing effectiveness analysis

Antonymer2

marketing underperformancemarketing ineffectiveness

Eksempler på bruk1

1

The marketing performance evaluation revealed critical areas for improvement; We conducted a marketing performance evaluation to optimize our strategies.

Etymologi og opprinnelse

"Marketing" derives from the Latin "mercatus," meaning "market," while "performance" comes from the Old French "parfournir," meaning "to complete." "Evaluation" originates from the Latin "evaluare," meaning "to value."

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Annonseblokkering

Annonseblokkering (ad blocking) challenges marketers to refine their techniques, making marketing performance evaluation crucial in determining the effectiveness of strategies that engage audiences despite barriers.

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Kundereise

The connection between 'Kundereise' (customer journey) and 'Marketing performance evaluation' lies in the fact that understanding the customer journey is essential for effectively assessing and optimizing marketing strategies to enhance performance.

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tilbud og etterspørsel

'Tilbud og etterspørsel' (supply and demand) fundamentally drives the metrics used in 'marketing performance evaluation,' as understanding market dynamics is crucial for assessing the effectiveness of marketing strategies.

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kodet designspråk

The connection between 'Marketing performance evaluation' and 'kodet designspråk' lies in the idea of assessing effectiveness: just as marketing performance evaluates the success of strategies in communicating a brand, kodet designspråk embodies a structured way to express ideas

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Attribution modeling software

Both 'Marketing performance evaluation' and 'Attribution modeling software' are essential tools that work together to measure and optimize the effectiveness of marketing strategies by analyzing the impact of different channels on consumer behavior.

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Markedsanalyse

Both 'Marketing performance evaluation' and 'Markedsanalyse' involve assessing and analyzing market data to optimize strategies and improve decision-making for businesses.

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User experience design process

Both 'Marketing performance evaluation' and 'User experience design process' rely heavily on data analysis and feedback to enhance their effectiveness and ensure they meet user needs and business objectives.

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sosiale medier

The connection between 'marketing performance evaluation' and 'sosiale medier' lies in the fact that social media serves as a dynamic platform for measuring and analyzing the effectiveness of marketing strategies through real-time engagement and feedback.

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UX strategi

Marketing performance evaluation and UX strategy are interconnected as they both focus on understanding user behavior to enhance engagement and drive successful outcomes in a digital landscape.

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Strukturkapital

Both 'Marketing performance evaluation' and 'Strukturkapital' emphasize the importance of assessing and optimizing resources—whether it's the effectiveness of marketing strategies or the strength of organizational structure and intellectual assets—to enhance overall business success.

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