Marketing strategy

/mɑːr.kɪ.tɪŋ ˈstræt.ə.dʒi/
English BusinessAdvertisingStrategyPlanning

Definisjon

A comprehensive plan or approach employed by a business or organization to effectively promote and sell products or services to specific target audiences.

Synonymer4

Marketing planpromotional strategyadvertising strategysales strategy

Antonymer1

N/A

Eksempler på bruk1

1

A company must develop a robust marketing strategy to effectively reach its target customers; The marketing strategy for the new product launch emphasizes digital advertising and social media engagement.

Etymologi og opprinnelse

The term 'marketing' is derived from the Latin 'mercatus,' meaning 'market,' while 'strategy' originates from the Greek 'strategia,' meaning 'generalship' or 'planning.'

Relasjonsmatrise

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Sales enablement

Sales enablement is the tactical execution that supports the overarching marketing strategy, ensuring that sales teams are equipped with the right tools, knowledge, and materials to effectively engage and convert customers.

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Online marketing strategy

Both "Online marketing strategy" and "Marketing strategy" focus on effectively reaching and engaging target audiences, but the former specifically harnesses digital channels and analytics to optimize outreach and sales in a rapidly evolving online landscape.

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Annonse

"Annonse," meaning advertisement, serves as a foundational element in any effective marketing strategy, as it directly communicates a brand's message to target audiences.

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kostnad per tusen (cpt)

"Kostnad per tusen (CPT)" is a crucial metric in assessing the cost-effectiveness of a marketing strategy, as it helps determine the efficiency of reaching a thousand potential customers through advertising efforts.

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Demand generation platform

A demand generation platform serves as a powerful tool within a marketing strategy, acting as the engine that drives customer engagement and leads through targeted campaigns.

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User experience design process

The user experience design process and marketing strategy are interconnected as both prioritize understanding and meeting the needs of the target audience to create meaningful engagement and drive conversion.

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Bannerblindhet

The term 'Bannerblindhet' refers to the phenomenon where consumers become desensitized to advertisements, highlighting the need for innovative marketing strategies that capture attention in an oversaturated digital landscape.

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nedlastinger

The connection between 'Marketing strategy' and 'nedlastinger' (which means 'downloads' in Norwegian) lies in the fact that a successful marketing strategy often leverages downloadable content, such as e-books or apps, to attract and engage an audience

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Call tracking platform

A marketing strategy is enhanced by a call tracking platform, as it allows businesses to measure the effectiveness of their campaigns by analyzing which marketing efforts drive customer calls.

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Annonsegruppe

Both 'Marketing strategy' and 'Annonsegruppe' are integral components of digital advertising, where a well-defined marketing strategy informs the creation and targeting of an 'Annonsegruppe' (ad group) to effectively reach the desired audience.

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