Marketing technology
Definisjon
The application of technology to enhance and streamline marketing processes, strategies, and campaigns.
Synonymer3
Antonymer1
Eksempler på bruk1
Marketing technology tools are essential for modern businesses; Companies invest in marketing technology to enhance customer engagement; The rise of martech has transformed traditional marketing practices.
Etymologi og opprinnelse
The term combines "marketing," which originates from the late 19th century, and "technology," derived from the Greek "techne," meaning art or skill.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
systemkapital
'Systemkapital' refers to the integrated systems and structures within an organization, while 'Marketing technology' represents the tools that optimize those systems for effective communication; together, they embody the fusion of organized capital and innovative strategies to drive successful marketing efforts.
opphavsrett
Marketing technology and opphavsrett (copyright) are intertwined as both fields navigate the balance between innovative content creation and protecting intellectual property rights in digital advertising.
Content marketing strategy
Marketing technology serves as the backbone that enables the execution and optimization of a content marketing strategy, allowing brands to effectively deliver targeted messages and analyze audience engagement.
Digital Media
Marketing technology and digital media are intertwined as they collaboratively harness data-driven strategies to optimize audience engagement and enhance brand visibility in the ever-evolving online landscape.
Return on Advertising Spend (ROAS)
Marketing technology empowers businesses to optimize their advertising strategies, directly influencing and enhancing their Return on Advertising Spend (ROAS) by leveraging data-driven insights.
Facebook Ads Manager
Marketing technology encompasses tools and platforms like Facebook Ads Manager, which leverage data and automation to enhance advertising strategies and optimize campaign performance in the digital landscape.
tankeledermarkedsføring
Both "Marketing technology" and "tankeledermarkedsføring" embody the concept of leveraging innovative strategies and tools to position and promote thought leadership within the marketplace, fostering deeper engagement and influence.
ROI (Return on Investment)
Marketing technology is the catalyst that amplifies ROI, transforming data-driven strategies into measurable profits and maximizing the value of every marketing dollar spent.
nøkkeltallsindikator (kpi)
Marketing technology leverages nøkkeltallsindikatorer (KPIs) to analyze and enhance campaign effectiveness through data-driven insights.
Account based marketing (ABM)
Marketing technology serves as the backbone for Account Based Marketing (ABM) by providing the tools and analytics needed to tailor strategies and communications to individual high-value accounts.
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