Online marketing

ˈɒnlaɪn ˈmɑːrkɪtɪŋ
English marketinginternetbusinessadvertising+2 til

Definisjon

The practice of promoting products or services through digital channels on the internet.

Synonymer4

Digital marketinginternet marketingweb marketinge-marketing

Antonymer2

Traditional marketingoffline marketing

Eksempler på bruk1

1

Businesses employ online marketing strategies to engage consumers via social media, email, and search engines. Online marketing has become essential for companies aiming to expand their reach. Effective online marketing enhances brand visibility and fosters customer engagement.

Etymologi og opprinnelse

The term 'online' derives from the prefix 'on-', meaning connected to the internet, and 'marketing' comes from the Old English 'mercian', meaning to trade or sell.

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Brand messaging

Brand messaging is the foundation of online marketing, as it communicates a company's identity and values, guiding all digital interactions and strategies to resonate with the target audience.

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Customer data integration

Customer data integration fuels online marketing by providing personalized insights that enhance targeted advertising and customer engagement strategies.

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Ad copy

Ad copy is the essential persuasive text that fuels online marketing campaigns, captivating audiences and driving conversions in the digital landscape.

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netto fortjeneste

'Netto fortjeneste,' meaning net profit in Danish, is a crucial metric in online marketing, as effective strategies aim to maximize this profit by converting digital engagement into tangible revenue.

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Customer journey design software

Customer journey design software enhances online marketing by mapping user experiences that optimize interactions and increase engagement, ultimately guiding potential customers from awareness to conversion.

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Email marketing software

Email marketing software is a crucial tool within online marketing, as it enables businesses to directly communicate and engage with their audience, driving conversions and building relationships in the digital landscape.

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Brukertesting

Brukertesting, or user testing, enhances online marketing strategies by providing insights into user behavior and preferences, ensuring that campaigns resonate effectively with the target audience.

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Content marketing

Content marketing is a crucial strategy within online marketing, serving as the vehicle through which brands engage, inform, and attract their audience in the digital landscape.

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Lifecycle marketing

Lifecycle marketing and online marketing are interconnected as both strategies aim to engage customers at every stage of their journey, utilizing digital channels to enhance brand loyalty and maximize lifetime value.

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Customer service collaboration software

Customer service collaboration software enhances online marketing efforts by providing teams with real-time communication tools, enabling them to respond quickly to customer feedback and adapt marketing strategies effectively.

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