Outbound marketing

/ˈaʊtˌbaʊnd ˈmɑrkɪtɪŋ/
English marketingadvertisingbusinesssales+1 til

Definisjon

Utgående markedsføring refererer til tradisjonelle markedsføringsstrategier der bedrifter aktivt når ut til potensielle kunder gjennom forskjellige kanaler, som reklame, kaldtelefonering og direkte post.

Synonymer4

advertisingdirect marketingtraditional marketingpush marketing

Antonymer3

inbound marketingcontent marketingpull marketing

Eksempler på bruk1

1

Companies employ outbound marketing techniques to promote new products; Many businesses still rely on outbound marketing strategies despite the rise of digital advertising; Outbound marketing can help generate leads in a crowded market.

Etymologi og opprinnelse

The term "outbound" comes from the prefix "out-" meaning outward or away, and "bound," which refers to movement towards a destination. "Marketing" originates from the Latin "mercatus," meaning marketplace or trade.

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"ABC-Analyse (Strategic Method of Inventory Management)"

are distinct concepts used in different business functions

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Annonsegjenkjenning

Outbound marketing strategically targets audiences, similar to how "annonsegjenkjenning" (ad recognition) identifies and engages viewers with specific advertisements, emphasizing the importance of understanding consumer behavior in both realms.

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Facebook Pixel

Outbound marketing and Facebook Pixel converge in the realm of targeted advertising, where outbound strategies broadcast messages widely while the Facebook Pixel helps refine and track those messages to specific audiences based on their online behavior.

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Demand Generation

Outbound marketing serves as a catalyst for demand generation by proactively reaching potential customers and creating interest that drives lead attraction and engagement.

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keynote

Outbound marketing and keynote are connected through the art of persuasion, as both aim to captivate an audience—one through targeted messaging and the other through impactful speaking—to inspire action and engagement.

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Social media advertising management

Outbound marketing and social media advertising management both seek to capture audience attention, with the former radiating messages broadly and the latter strategically engaging users in their preferred online spaces.

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