Retargeting

rɪˈtɑːrɡɪtɪŋ
English marketingdigital marketingadvertisingonline marketing+1 til

Definisjon

The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.

Synonymer3

remarketingaudience targetingre-advertising

Antonymer2

general advertisingmass marketing

Eksempler på bruk1

1

Many online retailers utilize retargeting to remind customers of products they viewed. Retargeting can significantly enhance conversion rates. Effective retargeting strategies enable businesses to reconnect with potential customers.

Etymologi og opprinnelse

The term 'retargeting' is derived from the prefix 're-', meaning 'again', combined with 'targeting', which comes from the noun 'target'.

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

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annonsetekst

'Annonsetekst' (advertisement text) and 'retargeting' are connected through their shared goal of maximizing marketing effectiveness by crafting compelling messages that re-engage and convert previously interested consumers.

Utforsk relasjon

Søkemotormarkedsføring (SEM)

Søkemotormarkedsføring (SEM) and retargeting both harness digital strategies to re-engage potential customers by ensuring targeted messages appear again after their initial interaction, maximizing conversion opportunities.

Utforsk relasjon

Referral marketing

Referral marketing and retargeting both harness the power of existing relationships and consumer behavior to drive conversions, with the former leveraging direct recommendations to promote products and the latter using personalized ads to re-engage visitors who have shown prior interest.

Utforsk relasjon

Brand identity

Brand identity shapes the perception and recognition of a company, while retargeting utilizes this identity to re-engage potential customers based on their previous interactions, creating a cohesive and recognizable experience across their purchasing journey.

Utforsk relasjon

bot

A 'bot' can be seen as a digital salesperson that utilizes 'retargeting' techniques to re-engage users by reminding them of products they showed interest in, creating a 24/7 shopping assistant.

Utforsk relasjon

søkemotoroptimalisering (seo)

Both søkemotoroptimalisering (SEO) and retargeting work in harmony to enhance online visibility and engagement, with SEO attracting initial traffic through optimized content and retargeting recapturing potential customers who showed interest but didn't convert.

Utforsk relasjon

merkevare

"Merkevare," meaning brand in Norwegian, and "Retargeting," a marketing strategy, connect through their shared goal of reinforcing brand identity by reaching out to previous visitors, thus creating a stronger brand recall and customer engagement.

Utforsk relasjon

Reklame

'Reklame' (advertising) and 'retargeting' are creatively connected through their shared goal of capturing audience attention by strategically presenting tailored messages to consumers, ensuring that brands remain top of mind.

Utforsk relasjon

Betalt søkeordsannonsering (PPC)

Both 'Betalt søkeordsannonsering (PPC)' and 'Retargeting' are digital marketing strategies designed to engage consumers at different stages of their buying journey, maximizing conversion rates by effectively targeting and re-engaging potential customers.

Utforsk relasjon

LinkedIn advertising

LinkedIn advertising serves as a powerful platform for retargeting, allowing businesses to reconnect with previous website visitors by delivering tailored ads based on their interactions, thereby enhancing engagement and conversion opportunities.

Utforsk relasjon

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