Retargeting
Definisjon
The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.
Synonymer3
Antonymer2
Eksempler på bruk1
Many online retailers utilize retargeting to remind customers of products they viewed. Retargeting can significantly enhance conversion rates. Effective retargeting strategies enable businesses to reconnect with potential customers.
Etymologi og opprinnelse
The term 'retargeting' is derived from the prefix 're-', meaning 'again', combined with 'targeting', which comes from the noun 'target'.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
annonsetekst
'Annonsetekst' (advertisement text) and 'retargeting' are connected through their shared goal of maximizing marketing effectiveness by crafting compelling messages that re-engage and convert previously interested consumers.
Søkemotormarkedsføring (SEM)
Søkemotormarkedsføring (SEM) and retargeting both harness digital strategies to re-engage potential customers by ensuring targeted messages appear again after their initial interaction, maximizing conversion opportunities.
Referral marketing
Referral marketing and retargeting both harness the power of existing relationships and consumer behavior to drive conversions, with the former leveraging direct recommendations to promote products and the latter using personalized ads to re-engage visitors who have shown prior interest.
Brand identity
Brand identity shapes the perception and recognition of a company, while retargeting utilizes this identity to re-engage potential customers based on their previous interactions, creating a cohesive and recognizable experience across their purchasing journey.
bot
A 'bot' can be seen as a digital salesperson that utilizes 'retargeting' techniques to re-engage users by reminding them of products they showed interest in, creating a 24/7 shopping assistant.
søkemotoroptimalisering (seo)
Both søkemotoroptimalisering (SEO) and retargeting work in harmony to enhance online visibility and engagement, with SEO attracting initial traffic through optimized content and retargeting recapturing potential customers who showed interest but didn't convert.
merkevare
"Merkevare," meaning brand in Norwegian, and "Retargeting," a marketing strategy, connect through their shared goal of reinforcing brand identity by reaching out to previous visitors, thus creating a stronger brand recall and customer engagement.
Reklame
'Reklame' (advertising) and 'retargeting' are creatively connected through their shared goal of capturing audience attention by strategically presenting tailored messages to consumers, ensuring that brands remain top of mind.
Betalt søkeordsannonsering (PPC)
Both 'Betalt søkeordsannonsering (PPC)' and 'Retargeting' are digital marketing strategies designed to engage consumers at different stages of their buying journey, maximizing conversion rates by effectively targeting and re-engaging potential customers.
LinkedIn advertising
LinkedIn advertising serves as a powerful platform for retargeting, allowing businesses to reconnect with previous website visitors by delivering tailored ads based on their interactions, thereby enhancing engagement and conversion opportunities.
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