sirkulærøkonomi
Definisjon
Et økonomisk system som har som mål å eliminere avfall og sikre kontinuerlig bruk av ressurser gjennom prinsipper som gjenbruk, reparasjon, oppussing og resirkulering for å skape et lukket kretsløp.
Synonymer3
Antonymer3
Eksempler på bruk1
The company adopted a circular economy model to reduce its environmental impact; Governments worldwide are promoting circular economy principles to achieve sustainable development; Circular economy strategies focus on designing products for longevity and recyclability.
Etymologi og opprinnelse
Derived from the Norwegian compound word 'sirkulær' meaning 'circular' and 'økonomi' meaning 'economy', the term reflects the concept of an economic system designed to be cyclical rather than linear. The concept originates from environmental and sustainability movements in the late 20th century emphasizing resource efficiency and waste reduction.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Annonsegruppe
no direct connection
Ad copy
Ad copy plays a critical role in communicating the principles and benefits of sirkulærøkonomi (circular economy) to target audiences, making the concept tangible and actionable within marketing, business, and digital strategy contexts. Specifically, effective ad copy translates complex sustainability practices—such as product life extension, resource recycling, and waste reduction—into clear, persuasive messages that resonate with consumers’ values and drive behavior change. This is essential because sirkulærøkonomi often requires shifting consumer mindsets from linear consumption to circular usage patterns, which can be abstract or unfamiliar. Through tailored ad copy, brands can highlight how their circular products or services reduce environmental impact, emphasize cost savings from reuse or refurbishment, and build trust by showcasing transparency and corporate responsibility. In digital strategy, ad copy optimized for different channels (social media, search ads, email) can segment messaging to various audience segments, testing which value propositions around circular economy principles convert best. Moreover, ad copy can support storytelling that integrates circular economy credentials into brand identity, enhancing differentiation in competitive markets. Without precise, compelling ad copy, the practical adoption and market success of sirkulærøkonomi initiatives would be significantly hindered, as consumers need clear motivation and understanding to engage with circular offerings. Therefore, ad copy is not just a communication tool but a strategic lever to operationalize sirkulærøkonomi within business growth and digital engagement frameworks.
Ad monitoring software
Ad monitoring software enables businesses to track, analyze, and optimize advertising campaigns in real-time by providing detailed insights into ad performance, audience engagement, and spend efficiency. In the context of sirkulærøkonomi (circular economy), which emphasizes resource efficiency, waste reduction, and sustainable consumption, ad monitoring software can be strategically used to promote circular economy principles through targeted marketing that encourages product reuse, recycling, and sustainable behaviors. Specifically, companies adopting circular economy models can leverage ad monitoring to identify which messaging resonates best with eco-conscious consumers, optimize campaigns to reduce wasted ad spend on ineffective channels, and shift marketing budgets toward promoting sustainable product lifecycles. This creates a feedback loop where data-driven advertising supports circular economy goals by minimizing resource waste in marketing efforts and amplifying sustainable consumption patterns. Additionally, by monitoring ads focused on circular products or services, businesses can better understand market demand and consumer behavior, enabling more efficient product design and inventory management aligned with circular principles. Thus, ad monitoring software acts as a critical tool to operationalize and scale circular economy marketing strategies through precise, data-informed decision-making that reduces both marketing and product lifecycle waste.
adoptionrate
The adoption rate of circular economy (sirkulærøkonomi) principles within businesses and markets is a critical metric that directly influences the effectiveness of marketing, business, and digital strategies. Specifically, a higher adoption rate indicates that more companies and consumers are embracing circular models such as product life extension, resource recovery, and sustainable consumption. This shift necessitates tailored marketing strategies that highlight sustainability credentials, transparency, and long-term value rather than traditional linear consumption benefits. From a business perspective, understanding adoption rates enables companies to prioritize investments in circular innovations, optimize supply chains for reuse and recycling, and develop new revenue models like product-as-a-service. Digitally, tracking adoption rates through data analytics and customer feedback allows for agile strategy adjustments, personalized communication, and targeted campaigns that accelerate further adoption. Thus, adoption rate acts as both a performance indicator and a strategic lever that shapes how circular economy concepts are integrated, communicated, and scaled in the marketplace, ensuring that marketing messages resonate with evolving consumer values and that business models remain competitive and sustainable.
"ABC-Analyse (Strategic Method of Inventory Management)"
is a tool for optimizing resource use within
Account based marketing (ABM)
Account Based Marketing (ABM) and sirkulærøkonomi (circular economy) intersect in their strategic focus on long-term value creation and resource optimization within business relationships. ABM targets high-value accounts with personalized, data-driven campaigns designed to deepen engagement and foster loyalty. When applied in the context of a circular economy, ABM can be leveraged to engage key stakeholders—such as suppliers, partners, and customers—who are integral to circular value chains. For example, ABM enables marketers to tailor communications that emphasize sustainability initiatives, product lifecycle extension, and closed-loop processes that resonate with these strategic accounts’ environmental and economic goals. This targeted approach helps businesses build collaborative partnerships that support circular practices like product-as-a-service models, remanufacturing, or recycling programs. Digitally, ABM platforms can integrate sustainability data and KPIs to track the impact of circular initiatives on account relationships, enabling iterative optimization of marketing strategies aligned with circular economy principles. Thus, ABM acts as a precision tool to activate and scale circular economy business models by aligning marketing efforts with the specific motivations and operational realities of key accounts involved in circular ecosystems.
Ad creative
Ad creative plays a crucial role in communicating the principles and benefits of sirkulærøkonomi (circular economy) to target audiences in marketing and digital strategy. Specifically, ad creatives can be designed to highlight a brand's commitment to circular practices such as product reuse, recycling, and sustainable resource management, thereby shaping consumer perceptions and driving demand for circular products or services. By crafting narratives and visuals that emphasize the lifecycle of products, waste reduction, and environmental impact, ad creatives make the abstract concept of sirkulærøkonomi tangible and relatable. This targeted messaging not only educates consumers but also differentiates brands in competitive markets increasingly focused on sustainability. From a digital strategy perspective, leveraging data-driven insights to tailor ad creatives ensures that circular economy messages resonate with segments most receptive to sustainability, enhancing engagement and conversion rates. Furthermore, integrating circular economy themes into ad creatives supports broader business objectives by aligning marketing efforts with corporate sustainability goals, fostering brand loyalty, and potentially enabling premium pricing strategies. Thus, ad creatives operationalize sirkulærøkonomi principles in marketing communications, making them a vital link between circular business models and consumer behavior.
Account executive
An Account Executive (AE) in marketing and business plays a pivotal role in bridging client needs with company offerings. When integrating sirkulærøkonomi (circular economy) principles into a company's value proposition, the AE must deeply understand these principles to effectively communicate and position sustainable, circular products or services to clients. Practically, the AE tailors pitches and campaigns that highlight how circular economy initiatives reduce waste, improve resource efficiency, and create long-term value, thereby aligning with growing market demand for sustainability. In digital strategy, the AE collaborates with digital teams to leverage data-driven insights and digital platforms to educate clients and end-users about circular solutions, track engagement with sustainability messaging, and optimize campaigns that promote circular economy benefits. This relationship ensures that circular economy concepts are not abstract sustainability ideas but are embedded in client-facing strategies, driving adoption and competitive differentiation. Therefore, the AE acts as a critical conduit, translating circular economy principles into actionable marketing and business development strategies that resonate with clients and stakeholders.
ad exchange
An ad exchange is a digital marketplace that facilitates the automated buying and selling of advertising inventory in real time, optimizing ad placements and maximizing resource utilization. Sirkulærøkonomi (circular economy) in marketing and business emphasizes resource efficiency, waste reduction, and the continuous reuse of assets to create sustainable value. The relationship between ad exchanges and sirkulærøkonomi emerges through the lens of digital resource optimization and sustainability. Specifically, ad exchanges contribute to a circular economy by enabling more efficient allocation and reuse of advertising inventory, reducing wasted impressions and budget spend. This efficiency aligns with circular economy principles by minimizing resource waste (ad space and marketing budget) and promoting a closed-loop system where ad inventory is dynamically recycled across campaigns and advertisers. Furthermore, integrating circular economy values into digital strategy encourages marketers to prioritize sustainable advertising practices, such as leveraging ad exchanges to reduce overproduction of ads and improve targeting precision, thereby lowering environmental impact associated with digital ad delivery (e.g., energy consumption of unnecessary ad impressions). In practice, businesses adopting circular economy principles can use ad exchanges to implement more sustainable marketing strategies that optimize ad spend and reduce digital waste, reinforcing both economic and environmental sustainability goals.
a/b-test
A/B testing and sirkulærøkonomi (circular economy) intersect in marketing, business, and digital strategy by enabling companies to iteratively optimize sustainable product offerings, messaging, and customer engagement strategies that promote circular economy principles. Specifically, A/B testing allows businesses to experiment with different marketing messages, product designs, or digital experiences that emphasize product reuse, recycling, or longevity, measuring which approaches most effectively drive customer behavior aligned with circular economy goals. For example, a company might test variations of digital campaigns highlighting product take-back programs or repair services to identify which messaging increases participation rates. Similarly, in product development and e-commerce, A/B testing can help determine the best ways to present circular product attributes (e.g., refurbished, modular) to maximize conversion while minimizing waste. This data-driven approach ensures that circular economy initiatives are not only environmentally sound but also commercially viable by continuously refining strategies based on real user responses, thus bridging sustainability with business performance and digital optimization.
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