søkemotor
Definisjon
En programvareapplikasjon som brukes til å finne og vise innhold i respons til brukerforespørsler. Oftest refererer det til systemer som Google, Bing og Yahoo som gjør det mulig for brukere å søke etter dokumenter på World Wide Web.
Synonymer3
Antonymer2
Eksempler på bruk1
I used a search engine to find information on the topic, The search engine returned millions of results in seconds, Google is the most popular search engine worldwide.
Etymologi og opprinnelse
The word 'søkemotor' is a Norwegian term, composed of two parts: 'søke' meaning 'search', and 'motor' meaning 'engine'. The term has been used since the advent of internet search engines in the mid-1990s.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Video markedsføring
The connection between 'søkemotor' (search engine) and 'Video markedsføring' (video marketing) lies in the fact that effective video marketing strategies often optimize content for search engines to enhance visibility and engagement in the digital landscape.
annonsebudsjett
The word 'søkemotor' (search engine) and 'annonsebudsjett' (advertising budget) are connected through the digital landscape, where a well-optimized search engine strategy can significantly impact the effectiveness of an advertising budget in reaching
Influencer marketing
'Søkemotor,' meaning 'search engine' in Norwegian, connects to 'influencer marketing' as both are essential tools for navigating the digital landscape: search engines help users find content, while influencer marketing leverages popular figures to direct audiences toward
Marketing campaign management software
Both 'søkemotor' (meaning 'search engine' in Norwegian) and 'Marketing campaign management software' utilize algorithms and data analytics to optimize visibility and engagement, effectively connecting users with targeted content.
Markedskvalifisert lead
A "søkemotor" (search engine) can help identify and generate "markedskvalifisert lead" (market-qualified leads) by analyzing user queries to connect businesses with potential customers actively seeking their products or services.
Ad creative testing
Ad creative testing involves systematically experimenting with different ad elements—such as headlines, images, calls-to-action, and messaging—to identify which versions generate the highest engagement and conversion rates. In the context of søkemotor (search engine) marketing, particularly paid search campaigns (e.g., Google Ads), ad creative testing is critical because search engines reward ads with higher relevance and better performance metrics (like click-through rate) through improved ad placements and lower costs per click. By continuously testing and optimizing ad creatives tailored to specific search queries and user intent, marketers can enhance Quality Scores, increase ad visibility, and maximize return on ad spend. Additionally, insights from ad creative testing can inform keyword selection and bid strategies within søkemotor campaigns, creating a feedback loop that refines both creative and targeting. Therefore, ad creative testing directly impacts the effectiveness and efficiency of søkemotor marketing efforts by aligning creative messaging with searcher intent and platform algorithms.
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