Target audience

ˈtɑːrɡɪt ˈɔːdiəns
English marketingadvertisingdemographicscommunication+1 til

Definisjon

Den spesifikke gruppen av mennesker som et produkt, en tjeneste eller en melding er rettet mot.

Synonymer3

demographicmarket segmentintended audience

Antonymer2

general publicbroad audience

Eksempler på bruk1

1

Advertisers analyze their target audience to create effective marketing campaigns. Understanding your target audience is essential for successful product development.

Etymologi og opprinnelse

"Target" originates from the Old French "tergette," meaning "a mark," while "audience" comes from the Latin "audientia," meaning "hearing."

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"ABC-Analyse (Strategic Method of Inventory Management)"

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Utforsk relasjon

Annonseringsmål

'Annonseringsmål', which translates to 'advertising goals' in English, directly relates to 'target audience' as it defines the specific group marketers aim to reach in order to achieve those advertising objectives.

Utforsk relasjon

forbruker

The connection between 'forbruker' (meaning 'consumer' in Norwegian) and 'Target audience' is rooted in their shared focus on understanding and catering to specific groups of individuals in the marketplace. 'Forbruker' refers to individuals who purchase goods and services, while 'Target audience' denotes a specific segment of consumers that marketers aim to reach with tailored messaging and offerings. Both concepts highlight the necessity of analyzing consumer behavior, preferences, and demographics to effectively influence purchasing decisions.

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Programmatisk annonsering

Programmatisk annonsering optimizes ad placements by utilizing data analytics to precisely reach the target audience, ensuring efficiency and relevance in advertising efforts.

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Prospekt

Both 'Target audience' and 'Prospekt' involve identifying and appealing to a specific group—'target audience' refers to the demographic a campaign aims to reach, while 'prospekt' (often a term for prospect) denotes potential clients or opportunities

Utforsk relasjon

Customer Journey Design

Customer Journey Design tailors experiences to guide potential buyers through their decision-making process, ultimately aligning with the specific needs and preferences of the target audience.

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