viewability

ˌvjuːəˈbɪləti

Englishmediadigital marketingadvertisingvisibility+1 til

Definisjon

Kvaliteten eller tilstanden av å være synlig eller i stand til å bli sett, spesielt i sammenhenger som reklame eller skjermvisning.

Synonymer3

visibilityobservabilityperceptibility

Antonymer3

invisibilityobscurityconcealment

Eksempler på bruk1

The viewability of online ads is crucial for measuring their effectiveness; Improving the viewability of the billboard increased its impact on passing drivers; The software analyzes the viewability of content on various screen sizes.

Etymologi og opprinnelse

Derived from the noun 'view' (from Old French 'veu', from Latin 'videre' meaning 'to see') combined with the suffix '-ability', which denotes a quality or capacity. The term emerged in the late 20th century, particularly in media and advertising contexts to describe how much of an advertisement is actually seen by viewers.