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Outbound marketingvsa/b-test

Relasjonsforklaring

Outbound marketing and A/B testing are connected through the process of optimizing promotional strategies, as businesses often use A/B testing to determine the most effective messaging and channels in their outbound marketing campaigns.

Begrepsammenligning

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a/b-test

adverb/ˈeɪ bi ˌtɛst/

A method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.

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Outbound marketing

noun/ˈaʊtˌbaʊnd ˈmɑrkɪtɪŋ/

Outbound marketing refers to traditional marketing strategies where businesses proactively reach out to potential customers through various channels, such as advertising, cold calling, and direct mail.

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