Account executive og kvalitetspoeng (google)

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An Account Executive (AE) in marketing and digital strategy acts as the primary liaison between the client and the internal teams, responsible for managing campaigns, budgets, and performance goals. "Kvalitetspoeng" (Quality Score in Google Ads) directly impacts the efficiency and cost-effectiveness of paid search campaigns, which are often a significant part of a client’s digital marketing strategy managed by the AE. The AE must understand how Quality Score influences ad rank and cost-per-click to optimize campaign performance and advise clients accurately. By monitoring and improving factors that affect kvalitetspoeng—such as ad relevance, expected click-through rate, and landing page experience—the AE can strategically guide campaign adjustments, negotiate budgets, and set realistic performance expectations. This hands-on involvement ensures that campaigns deliver better ROI, aligning client goals with Google Ads mechanics. Therefore, the AE’s role is intertwined with kvalitetspoeng as it informs tactical decisions and client communications, making the AE a key actor in leveraging kvalitetspoeng to maximize campaign success.

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