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Ad targetingvsEmail Marketing Automation
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Ad targeting and email marketing automation both leverage data-driven strategies to deliver personalized content to specific audiences, enhancing engagement and conversion rates.
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Ad targeting
nounˈæd ˈtɑːɡɪtɪŋ
The practice of delivering targeted advertisements to specific audiences based on various criteria, including demographics, interests, and online behavior.
Email Marketing Automation
nouniːˈmeɪl ˈmɑːrkɪtɪŋ ˌɔːtəˈmeɪʃən
Email marketing automation is the process of using software and tools to automatically send marketing emails to customers and prospects, enhancing efficiency and engagement.