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influencervsAd testing

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An influencer becomes a vital element in ad testing by leveraging their audience's perceptions and engagement to optimize marketing strategies for brands.

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Ad testing

substantivæd ˈtɛstɪŋ

The process of testing different versions of advertisements to determine which one performs better in terms of engagement, conversion, or other key performance indicators.

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influencer

nounɪnˈfluːənʃər

An individual or entity that possesses the ability to influence the purchasing decisions of others due to their authority, expertise, position, or relationship with their audience.

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