Pay-per-click (PPC) advertising toolsvsalt-tekst

While 'Pay-per-click (PPC) advertising tools' focus on driving traffic through paid advertisements, 'alt-tekst' (alternative text) enhances the accessibility and SEO of web content. Both concepts are integral to digital marketing strategies, but they serve different purposes: PPC tools are primarily concerned with ad visibility and immediate traffic generation, whereas alt-tekst improves organic searchability, user experience, and accessibility for users with disabilities. Understanding both is crucial for a comprehensive digital marketing approach.