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analog markedsføringvsCustomer data management

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Analog markedsføring, or analog marketing, often relies on traditional methods to engage customers, which can complement customer data management by providing valuable insights from personal interactions and targeted physical campaigns to enhance data-driven strategies.

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analog markedsføring

substantivæ-nä-gôl mär-kəd-ˈfər-iŋ

Analog markedsføring refers to a strategic marketing approach that leverages traditional, non-digital methods to advertise products or services, with a significant emphasis on direct, personal interaction with potential consumers. This approach is especially effective in reaching target audiences who are less digitally inclined or prefer more tangible forms of communication and promotional materials.

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Customer data management

nounˈkʌstəmər ˈdeɪtə ˌmænɪdʒmənt

The systematic process of collecting, organizing, and managing customer data to enhance business relationships and improve customer service.

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