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analyticsvsMarket research
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Analytics and market research are interrelated fields that both leverage data to derive insights about consumer behavior and market trends. While analytics primarily focuses on the quantitative analysis of data to inform decision-making, market research emphasizes qualitative insights gathered from consumer feedback and surveys. Together, they provide a comprehensive understanding of market dynamics.
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analytics
substantivəˈnæl.ɪ.tɪks
The systematic computational analysis of data or statistics.
Market research
nounˈmɑːrkɪt rɪˈsɜːrʧ
The systematic process of gathering, analyzing, and interpreting information about a market, including insights into the target market, consumers, and competitors.