Market research
Definisjon
The systematic process of gathering, analyzing, and interpreting information about a market, including insights into the target market, consumers, and competitors.
Synonymer4
Antonymer1
Eksempler på bruk1
Companies often conduct market research to understand consumer preferences; effective market research can lead to successful product launches; conducting thorough market research is essential before entering a new market.
Etymologi og opprinnelse
"Market" originates from the Latin word "mercatus," meaning "trade" or "marketplace," while "research" derives from the Old French "recercher," meaning "to seek out or search closely."
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Customer loyalty
Customer loyalty is closely linked to market research, as market research provides essential insights into consumer preferences and behaviors. These insights allow businesses to create tailored marketing strategies that not only enhance customer satisfaction but also foster long-term loyalty.
image
Market research influences the brand image by analyzing consumer perceptions and preferences, which helps businesses tailor their visual and emotional presentation to resonate with their target audience.
visnings-url
Market research and 'visnings-url' are interconnected through the analysis of consumer behavior in digital environments. 'Visnings-url' serves as a tool for tracking user interactions and preferences, which are essential for gathering actionable insights in market research. This relationship highlights the significance of digital metrics in comprehending market trends and consumer engagement.
Brand identity
Market research is a systematic process of gathering, analyzing, and interpreting information about a market, including information about the target audience and competitors. This process is crucial for shaping brand identity, as it helps businesses understand consumer preferences, behaviors, and perceptions. By leveraging insights from market research, companies can develop a brand identity that resonates with their audience and effectively communicates their values, leading to stronger brand loyalty and recognition.
negativ reklame
Market research involves gathering and analyzing data about consumer preferences and behaviors. This process can uncover negative feedback or sentiments, which may lead to negativ reklame, where adverse consumer opinions are emphasized. Such negative advertising can impact brand reputation and consumer trust.
Online marketing strategy
Market research is an essential foundation for an online marketing strategy, as it yields critical insights into consumer behavior, preferences, and emerging trends. This data empowers businesses to develop tailored digital campaigns that effectively engage their target audience, leading to increased engagement and improved conversion rates.
Target audience
Market research is the systematic process of collecting, analyzing, and interpreting data about a market, which includes understanding the target audience's demographics, preferences, behaviors, and needs. It aims to identify opportunities and inform marketing strategies based on the target audience's characteristics.
User experience testing
User experience testing and market research are interconnected as both seek to understand and optimize how products meet the needs and preferences of users, ultimately enhancing engagement and satisfaction in the marketplace.
Ad copy
Ad copy and market research are intrinsically linked, as compelling ad copy is crafted to resonate with insights gained from market research, ensuring messages effectively engage the target audience.
Inbound marketing software
Market research informs inbound marketing software by providing valuable insights into consumer behavior and preferences, enabling tailored strategies that attract and engage target audiences.
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