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Influencer marketingvsAnskaffelsesstrategi
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Influencer marketing can be seen as an innovative anskaffelsesstrategi, or procurement strategy, as brands increasingly collaborate with social media influencers to strategically acquire audience attention and drive consumer engagement.
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Anskaffelsesstrategi
substantivɑnˈskɑf.ə.lsəs.strɑː.tɪ.ɡi
A comprehensive strategy or plan focused on procurement and acquisition processes to enhance efficiency and cost-effectiveness.
Influencer marketing
nounɪnˈfluː.ən.sər ˈmɑːr.kɪ.tɪŋ
A marketing strategy that involves collaborating with influential individuals to promote products or services to their followers.