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Influencer marketingvsAnskaffelsesstrategi

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Influencer marketing can be seen as an innovative anskaffelsesstrategi, or procurement strategy, as brands increasingly collaborate with social media influencers to strategically acquire audience attention and drive consumer engagement.

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Anskaffelsesstrategi

substantivɑnˈskɑf.ə.lsəs.strɑː.tɪ.ɡi

A comprehensive strategy or plan focused on procurement and acquisition processes to enhance efficiency and cost-effectiveness.

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Influencer marketing

nounɪnˈfluː.ən.sər ˈmɑːr.kɪ.tɪŋ

A marketing strategy that involves collaborating with influential individuals to promote products or services to their followers.

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