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Account executivevsAttribution modeling strategy
Relasjonsforklaring
An 'account executive' leverages an 'attribution modeling strategy' to effectively demonstrate how marketing efforts lead to sales, showing the direct impact of campaigns on client relationships.
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Account executive
noun/əˈkaʊnt ɪɡˈzɛk.jʊ.tɪv/
A professional responsible for managing client accounts, ensuring client satisfaction, and driving sales for a company.
Attribution modeling strategy
nounˌætrɪˈbjuːʃən ˈmɒdəlɪŋ ˈstrætəʤi
A framework for assigning credit for conversions to various touchpoints throughout a customer's journey.