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Ad copyvsAttribution software

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Ad copy and attribution software are intertwined in the marketing world, as compelling ad copy drives engagement that attribution software analyzes to measure effectiveness and optimize future campaigns.

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Ad copy

nounæd ˈkɒpi

Text created for advertising or promotional purposes, specifically crafted to persuade or inform potential customers.

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Attribution software

nounˌætrɪˈbjuːʃən ˈsɔːftwɛr

Software designed to track and analyze the performance of marketing campaigns, attributing conversions and sales to specific channels or touchpoints.

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