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Ad copyvsAttribution tools
Relasjonsforklaring
Ad copy and attribution tools are interconnected through their roles in marketing, as compelling ad copy drives consumer engagement, while attribution tools measure the effectiveness of that engagement to optimize future campaigns.
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Ad copy
nounæd ˈkɒpi
Text created for advertising or promotional purposes, specifically crafted to persuade or inform potential customers.
Attribution tools
noun/ˌætrɪˈbjuːʃən tuːlz/
Tools used to identify and measure the sources of traffic or conversions in digital marketing, enabling businesses to understand the origins of their leads and sales.