a/b-testingvsautomatisertutsendelse

A/B testing and automatisert utsendelse (automated sending) are closely linked in digital marketing strategies through the iterative optimization of automated campaigns. Specifically, automatisert utsendelse enables marketers to schedule and send personalized messages—such as emails, SMS, or push notifications—at scale without manual intervention. Integrating A/B testing into these automated workflows allows marketers to systematically experiment with different message variants (subject lines, content, send times, call-to-action buttons) within the automated sends. This experimentation provides data-driven insights on which variants yield higher engagement, conversion, or retention rates. Consequently, the automation platform can dynamically incorporate winning variants into future sends, continuously improving campaign performance without manual adjustments. The WHY is that without A/B testing, automated sends risk becoming static and suboptimal, while without automation, A/B testing cannot be efficiently scaled across large audiences or frequent campaigns. The HOW involves setting up automated campaigns with embedded A/B test splits, tracking performance metrics in real-time, and using those results to automatically update or segment future automated sends, thereby creating a feedback loop that enhances personalization and ROI.