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benchmarkingvsInfluencer marketing platform
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Benchmarking in business provides a standard for measuring performance, which influencer marketing platforms use to quantify the effectiveness of campaigns and assess how influencers' reach and engagement compare to industry standards.
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benchmarking
substantivbɛnʧˌmɑrkɪŋ
the process of comparing one’s business processes and performance metrics to industry bests or best practices from other companies
Influencer marketing platform
nounɪnˈfluːən.sər ˈmɑːrkɪtɪŋ ˈplætfɔrm
A digital platform that connects brands with influencers to promote products or services through social media and various online channels.