Begrepsammenligning

a/b-testvsBrand awareness

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A/B testing is a strategic method to enhance brand awareness by comparing different marketing approaches to determine which resonates more effectively with the audience, ultimately amplifying brand recognition.

Begrepsammenligning

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a/b-test

adverb/ˈeɪ bi ˌtɛst/

A method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.

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Brand awareness

substantivbrænd əˈwɛrnəs

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

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