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Marketing funnelvsCall to action
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The marketing funnel guides potential customers through the stages of awareness and consideration, culminating in a powerful call to action that compels them to take the final step toward conversion.
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Call to action
nounkɔːl tə ˈækʃən
A phrase or statement crafted to elicit an immediate response or prompt action from the audience.
Marketing funnel
nounˈmɑrkɪtɪŋ ˈfʌnəl
A conceptual framework that illustrates the stages potential customers progress through, from initial awareness to final purchase, often depicted as a funnel that narrows at each phase.