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PersonavsCall tracking software

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"Persona" represents the unique characteristics of a target audience, while "call tracking software" translates these traits into actionable insights by monitoring customer interactions, linking identity with engagement.

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Call tracking software

nounkɔːl ˈtrækɪŋ ˈsɔːftwɛr

A type of software that enables businesses to monitor and analyze phone calls, commonly utilized for marketing and customer service purposes.

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Persona

nounpərˈsoʊ.nə

A character or role that an individual adopts in a specific context, often utilized in psychology and literature.

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